In Making Cardboards and Using Coconuts - Free Essay Example

Sample details Pages: 2 Words: 514 Downloads: 9 Date added: 2017/09/16 Category Advertising Essay Did you like this example? In making Cardboards, Fast-growing trees provide raw materials used to make cardboard. The largest packaging companies own thousands of acres of land where trees are matured, harvested, and replaced with seedlings. After the trees are harvested, they remove their limbs; only the trunks will be brought by truck to a pulp mill. The largest packaging companies also own the mills where trees are converted to kraft paper. At the mill, the harvested tree trunks are subjected to the kraft process. After the kraft process, the fibers are sent directly to the paper machine where they are formed, pressed, dried, and rolled into the wide, heavy rolls of kraft paper sent to corrugating plants to be made into cardboard. Since, Fibers are used to make kraft papers that will eventually be made into cardboards; there are fiber crops that we can use. An example of which is Coir or commonly known as coconut husks. They are rich in fiber, thus, can be used as an alternative for fast growing trees in cardboard making. Don’t waste time! Our writers will create an original "In Making Cardboards and Using Coconuts" essay for you Create order To process coir, coconuts are split so that the stiff fibers are accessible. The outer husk is soaked to separate the fibers, which are sorted out into long fibers suitable for use as brush bristles, and shorter fibers which are used to make things like the padding inside inner coil mattresses. After soaking, the fibers are cleaned and sorted into hanks which may later be spun into twine, matted into padding, or used as individual bristles. After the process, you can now use it to make paper or cardboards. Instead of cutting down trees that will cause the destruction of many houses and even the death of many, we can use coconut husks/shells as an alternative because the shells are just thrown after we eat the cellular endosperm and drink its juice or called the liquid endosperm. Also, for us, coconut shells have no use. So, instead of throwing it, we can recycle and use it for an important purpose. By doing so, it will help save mother earth and we can lessen the calamities that happen in our country. Our country is now suffering from many calamities like floods and earthquakes because of many reasons. We have fewer trees that helps prevent floods from happening because of our extreme usage of paper and other materials. Trees are needed to be cut down in order for us, especially students to have papers in hand. We, at times, abuse the importance of paper. Many of us tend to waste them or use them for useless purposes like boredom doodles. Not realizing that those actions caused the destruction of many houses or even the death of many. Therefore, I believe that this topic is really important so that we can prevent those calamities from happening again. I am sure we don’t want to experience typhoon â€Å"Ondoy† all over again. We also don’t want to hear bad news like many of our fellow citizens or yet, our less fortunate brothers and sisters get hurt, lose their houses and properties or even die.

The Impact Of Nike And Globalization - 765 Words

Introduction Nike Inc is an athletic footwear company founded in the United States, they also has athletic clothing and sporting goods. Nike dominates the sporting industry along side its famous competitors; Adidas, Fila, Converse and Reebok (Locke, 2002). Regardless of its competitors and the controversies‘ that rose from their success, Nike is currently the largest and most important athletic wear company in the world. They dominate the market and have a global presence all over the world. Significantly because they took advantage of globalization and outsourcing opportunities, it has allowed them to take over the market share for athletic footwear. But there was negative results from becoming a multinational corporation. We will be†¦show more content†¦Pakistan After the Indonesia incident, Nike faced child labor accusations in Pakistan. Life’s magazine did an article on a 12 year old boy that was stitching a soccer ball for Nike (Locke, 2002). Their criticism came from consumers, trade unions and NGOs. In response to this incident, Nike decided to associate themselves with UNICEF and ILO, these organizations implemented the elimination of child labor and allowed for nike to rebuild their image to become positive again (Locke, 2002). Contractors were instructed to pay the child’s wages for the rest of their lives until they reach the legal working age in their country. Nikes response was ensuring new child labor policies and I agree that it is a responsible idea. Vietnam Lastly, Nike was accused of having health and safety regulations in their factories, it was found that toluene concentrations were high in factories in Vietnam. This chemical being released at levels higher then 6 cause damage to the central nervous system, the liver and kidneys. Protective equipment was also not provided to workers, therefore putting them in danger, creating poor working conditions (Locke, 2002). Work hours were also unfair. Nike first responded to these accusations by denying it was true but afterwards they decided to incorporate a new Code of Contact for their suppliers in order to ensure that the required environmental and health standards were met. They even adopted the OSHA standards for indoor air qualityShow MoreRelatedA Case Of Globalization ; Nike. University Of The People1308 Words   |  6 Pages A Case Of Globalization; Nike University Of The People â€Æ' Two decades ago advances in technology developed innovated the way individuals and business interact with each other. Innovations made possible to increase productivity, it made possible for companies and individuals to multitask, for the world to be united, and in general for us to be us. We can summarize this, as the most innovative time of globalization. Globalization comes because advances in technology, desire of individualsRead MoreThe Case Of Nike : Review Analysis1334 Words   |  6 Pages Case of Nike: Review Analysis 3 Over the decades, globalization, where economic integration across border allow businesses to expand beyond their domestic boundaries. (Malamud, V. Rotenberg, Y. (2010)); has become a phenomenon that is seen across the globe. Businesses large and both small are able to compete, produce, and sell their products without limits to either demographic or geographic factors. This allows company s to enlarge their base, their workforce, their consumers, and thereforeRead MoreNike Positive And Negative Effects Of Globalization1367 Words   |  6 PagesThe Promises and Perils of the Globalization of Nike Globalization involves global interaction and cooperation between individuals, corporations, countries and their governments. As demand for products grows and the technology it takes to improve the process by which products can be manufactured more cheaply grows, globalization grows as well. It is supported by advancements in technology. These changes can have both short-term and lasting effects on issues surrounding economics, politics, the environmentRead MoreDiscussion Questions for Globalization Is Good Followed by Discussion Questions on Global Village or Pillage1154 Words   |  5 PagesDiscussion Questions for Globalization is good followed by discussion questions on Global Village or Pillage Taiwan: Discussion questions 1.How has ‘land reform’ contributed to the rapid industrialization of Taiwan? Land reform contributed greatly to industrialization of Taiwan because the people were able to own land due to their governments property ownership program. Since the citizens were allowed to own their own piece of land, this encouraged them to make their land better and moreRead MoreEssay on Globalization Is Good1443 Words   |  6 PagesDiscussion Questions for Globalization is Good Taiwan: Discussion questions 1. How has ‘land reform’ contributed to the rapid industrialization of Taiwan? Back in the 1950s the government of Taiwan started to offer yields of land for families to own and operate off of. The land, which was supplied with food/crop, released man power for industry to prosper. As the government distributed the land, the owners took advantage. Taiwan’s rural beginnings lead to industrial wealth like Mr. WangRead MoreHow Globalisation has affected developing countries in the Asia - pacific region1609 Words   |  7 PagesAn important trend occurring in the world economy is the process of globalization. Globalization is the progressive integration between national economies and the breaking down of barriers between trade and financial flows around the world, which will eventually lead to the emergence of a single world market. Globalization has affected many different nations in different ways, depending on their degree of development and extent to which they are open to the flows of the world economy. China, whichRead MoreThe Expansion Strategy Of Nike1287 Words   |  6 PagesGlobalization has helped many giant U.S. product manufacturers, such as Coca Cola and McDonalds, become globally successful household names. However, so much power and popularity can come at price; any public relation (PR) nightmare can blow up at record speed thanks to the growing availability and popularity of the Internet, which can result in a negative reputation, followed by a catastrophic decrease in sales. With technological advancement moving at such a record pace - in the last decadeRead MoreNike Is A Public Relations Catastrophe1485 Words   |  6 PagesArguably the leading sports brand in today’s market, Nike has a built an athletic empire with the help of world famous spokespersons like Michael Jordan, LeBron James, and Serena Williams. Their innovative technology and unique designs have inspired generations of athletes, to go beyond their limits and put their bodies to the test. For this reason, a basketball player and resistance trainer like myself invested in a pair of Nike Kobe 8 Elites, to provide me with the proper traction and support duringRead MoreStrategic Management And Strategic Competitiveness1133 Words   |  5 Pageshow Strategic Management and Strategic Competitiveness play hand and hand when dealing with a business. The business that I have choose to write about is Nike. I have always wanted to know the practices that Nike used in order to make their bu siness last this long and how have they been so successful. I will explain to you how globalization and technology changes have helped or hurt the company and the major role that it has played. I also plan to construct a plan to see how my corporation couldRead MoreStrategic Management And Strategic Competitiveness1190 Words   |  5 Pagesthat I have chosen to write about is Nike. I have always wanted to know the practices that Nike used to make their business last this long and how have they been so successful. I will explain to you how globalization and technology changes have helped or hurt the company and the major role that it has played. I also plan to construct a plan to see how my corporation could earn above-average returns and increase their gaining potential. I will explain Nike s vision and mission statement and show

Digital Marketing Marketing Strategies Relationship

Question: Discuss about the Digital Marketing for Marketing Strategies Relationship. Answer: Introduction: The study or the research executed ion the individual customers, groups or organizations the habits of buying, using and disposing ideas, thoughts goods, and services for providing a greater level of satisfaction after fulfilling their needs and wants. The research also includes the actions of the consumers in the marketplace and identification of the objectives for the fulfillment of those objectives. The marketing of the organizations try to figure out the reasons and the causes that tend or influence the consumers to buy a particular product. And by development of this understanding the marketers will be able to produce the goods and services as per the needs and the requirements of the consumers (Solomon, Russell-Bennett Previte, 2012). On the basis of the role theory it can be specified that the consumers plays different roles in the market place and all of them are very much significant. The process starts from the information provider i.e. is the company, from the service use r to the buyers and continues to the disposer. These are the roles which are to be played by the consumer in the process of decision making for buying a product. The present report has been focused on Tarocash which is a multinational brand name and a manufacturing unit of the Mens clothing. The company is an Australian chain for mens clothing and wants to target the consumers for the new range of formal apparels. The company wants to launch new and reasonable range of the formal pants and shirts for men with its own brand name. The company knows that the consumers like to look presentable and feel good when they are out. The company also knows that the consumers dont want to waste whole day in just finding the right gear, so Tarocash is the brand which will provide friendly service, advice which can be trusted. The firm will have to focus on the specific consumer segment which is the men as the company is in the business of manufacturing mens clothing. The further analysis has been executed on the various social factors that influence the consumers in making decision of buying a product and also the impacts of the same has been explained. Social factors that influence consumers behavior Consumers have to be considered as the king of the market and he is the one who dominates the market and the market trends (Schiffman et al, 2013). The consumers play and have great impacts on the demand and supply chain of any economic system. The producers wont be able to fulfill their objectives if there will be no demand from the side of the consumers. The consumers are the decision maker in the system and have rights for taking various types of decisions. For instance, the decision of buying a product or not in a store or shop, what and when to buy etc Consumer Behavior can be referred to the efforts made to the study and also identifying the buying tendencies of consumers for an. Ultimate consumption. There is a great influence on the decision making process from the number of factors such as cultural, social, personal and psychological. These all components in whole have great impacts on the buying decisions of the consumer. Human beings are considered to be the biggest social animals. It has become a basic necessity of having people around to talk to and have conversations, interactions and discussions on various issues so as to get the best solutions for the same. As residing in a society is has become of very much significance for the individuals to follow the rules and regulations which has been prescribed by the law (East, Wright Vanhuele, 2013). The below mentioned explanation is done for social factors which have a potential for influencing the consumers behavior: Reference groups: Each and every individual is connected to some people and these peoples are capable of influencing the individual (Educba. 2016). The concept reference groups constitutes of the people, by the individuals make comparison such as colleagues, family members, relatives, friends, superiors an senior employees at the workplace frequently comprises of reference groups. Further the reference groups can be sub-divided into two groups which are mentioned below. Primary Group These are the group which consists of the people with whom t interacts with on a regular basis. These groups play a significant role in influencing the individuals. Further the group has been sub-categorized in the following components: Friends Family Members Relatives Colleagues The below describes are the reasons due to which the consumers are influenced by these groups: These group members have already used the brand or the product and they re well known about the goods or the service (Muruganantham Bhakat, 2013). The individuals are all aware about the product and related details. They also have a complete description of then regarding the characteristics and the specifications of the goods and services. For instance, a consumer wanted to buy a formal shirt from the store of Tarocash and purchased the same. And this was done as one of the family members have already used the product of the same brand and was satisfied with the quality and price of the shirt. Here the reason for the decision for the purchase became the influence from the family member. The individuals have a tendency to pick a product which has been recommended by a family or friend (Chand. 2017). In case of family group, A married individual will be more likely to buy a product which would benefit not only to him but also have some benefits for the interest if the other family members. Family also significantly influences the individual in his decision making process of buying. For instance, A buyer with a family of wife and childrens at home would search for a scheme in which he can buy for them rather than spending just on himself. After getting married most of the decisions are being influenced by the family members (East, Wright Vanhuele, 2013). The below mentioned are the different stages through which every individual goes and presents varied purchasing requirements in each stage: Bachelorhood: Purchasing of motorcycles, cell phones, alcohol (Spends generously) Newly Married: An individual at this stage is more likely or interested in buying a new house, a vehicle, household merchandise (Spends sensibly) Family with Children: Now at this stage the individual is more into making investments and securing his and his familys future by purchasing products (Ryan, 2016). Empty nest (Children getting married)/Retirement/Old Age: At this stage an individual makes purchases of medical essentials, Health related Products, and other related items. Secondary Groups These are the groups which form indirect connections with the buyers. These groups constitute of the individuals who are more formal and there are less chances to have interaction with these groups, For example- religious groups and associations, some public and political groups and Clubs etc. Role in the Society-Each and every member in the society plays a double role which depends on the group which the individual belongs or is connected to (Hollensen, 2015). Theories adapted by marketers for enhancing marketing strategies The marketing process has to be understood successful when the marketing advice a targeted consumer to buy the offerings of the organization which they are offering. And the best way for the attainment of this task is to focus on one of the basic needs of the consumers. And for doing same Maslow's hierarchy of needs is the best approach which can be adopted by the marketers for developing the marketing strategies (Hill, Jones Schilling, 2014). Maslow's hierarchy theory of needs has made identification of the five prime and basic needs which are been experienced by each and every human being. The hierarchy starts with the physiological or basic needs which are required and are essential life survival, needs further it precedes through the consecutive steps which are safety and security, love and belongingness, confidence and finally self-actualization. Maslow through his theory has presented that as the man attains success in meeting the needs at the first level, he starts approaching towards the next level with a greater speed and as compared to the last one and so on reaches to the lat level (Shank Lyberger 2014). The focus of this approach is on the modern marketing efforts. Maslow has also described that human behavior and decision-making are the two processes which are motivated by considering any one of the five needs from this hierarchical approach. Key determinant to the potential success of an individual is the capability of effectively appealing any one motivational driver. There are some examples of some services which are non-essential such as massage treatments or custom tailoring and these needs are to be marketed in the fourth or fifth level the theory because at this level the individuals are driven by the needs for an enhancement in their self-esteem and also determining their full potential (Baker, 2014). The same type of marketing strategies cannot be adopted by the marketers in the case of the needs at level one or two. 4 Ps of marketing mix The marketers of Tarocash can also make use of the 4Ps for building the marketing strategies for presenting the selected product range i.e. is the new range of formal apparels, to the targeted consumers. These 4ps are to be considered as the basics for each and every marketers, which helps them in building a strong set of marketing strategies for the growth and development of the business activities. The below mentioned are the marketing mixes which can be adopted by the marketing team of Tarocash: Product:It can be considered as the tangible object or an intangible service which has to be marketed by the business organization towards the targeted consumer. Product design and the other features are its most important factor (Hitt, Ireland Hoskisson, 2012). For instance the color shades the material of the shirt are the components which are required to be considered while designing the product. However packaging also needs to be taken into consideration while deciding this factor. Price:The price is the value for the product the customer pays for the product. If the price of the product is more than the benefits for an individual (Belk, Askegaard Scott, 2012), it will be unlikely to be adopted or purchased by the consumer, but if the benefits are greater than their costs, then there will be more chances of purchase of the product. So Tarocash should consider an affordable price range for the product. Place: Place is a word which determines or represents the location from a particular product can be purchased (Ross, 2013). It is also termed as the distribution channels which are to be selected wisely by the marketers of the company so that they will be proved beneficial for the business organization. For instance, Tarocash should set-up the brand stores and the outlets in the most local areas which are easily accessible to the targeted consumer segment and can also make use of the online stores i.e. the online websites and e-malls by making use of the Internet. Promotion:This factor represents all promotional and the advertisements that a marketer can utilize for creating and increasing awareness about the offerings and also the associated benefits to the target segment. There are four specific components of this factor that are the promoting, public relations, personal selling and sales promotion (West, Ford Ibrahim, 2015). For instance Tarocash can create influence by using any celebrity for advertising the formal apparels. Recommendation The marketing team of Tarocash Limited should focus and should also consider them as important as the social class and the reference groups play a significant role in influencing the consumers decision making process. These both groups should be kept on priority while developing the marketing strategies. Also there are a number of theories which can be adopted by the marketing team of the business organization so as the marketing strategies will be enhanced. Maslows theory and the 4Ps of marketing mix are the two suggested theories which can be adopted by the marketers. Conclusion From the above carried out analysis it can be inferred that there are some factors which play a significant role in influencing the consumers behavior and which creates an impact over the purchasing or the decision making process. Moreover Tarocash which is a mens clothing manufacturer wants the marketing team to adapt some theories which will aid them in enhancing and developing a better set of marketing strategies. References Solomon, M., Russell-Bennett, R., Previte, J. (2012).Consumer behaviour. Pearson Higher Education AU. Schiffman, L., O'Cass, A., Paladino, A., Carlson, J. (2013).Consumer behaviour. Pearson Higher Education AU. Solomon, M. R., Russell-Bennett, R., Previte, J. (2013).Consumer behaviour: Buying, having, being. Pearson Australia. East, R., Wright, M., Vanhuele, M. (2013).Consumer behaviour: applications in marketing. Sage. Muruganantham, G., Bhakat, R. S. (2013). A review of impulse buying behavior.International Journal of Marketing Studies,5(3), 149-160. East, R., Wright, M., Vanhuele, M. (2013).Consumer behaviour: applications in marketing. Sage. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2012).Strategic management cases: competitiveness and globalization. Cengage Learning. Ross, D. F. (2013).Competing through supply chain management: creating market-winning strategies through supply chain partnerships. Springer Science Business Media. West, D., Ford, J., Ibrahim, E. (2015).Strategic marketing: creating competitive advantage. Oxford University Press. Belk, R. W., Askegaard, S., Scott, L. (Eds.). (2012).Research in consumer behavior. Emerald Group Publishing. Shank, M. D., Lyberger, M. R. (2014).Sports marketing: A strategic perspective. Routledge. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Chand, S, (2017), Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour, Asssessed on 31st March 2017, fromhttps://www.yourarticlelibrary.com/marketing/market-segmentation/consumer-behaviour-meaningdefinition-and-nature-of-consumer-behaviour/32301/. Educba, (2016), 4 important factors that influence consumer rehaviour, Assessed on 31st March 2017, fromhttps://www.educba.com/4-factors-influencing-consumer-behaviour/.

Use of Social Media in a Crisis Situation

Question: Discuss about the Use of Social Media in a Crisis Situation. Answer: Social Media is nothing but the technologies mediated by computer, which permit the sharing and creation of details, career interests, ideas and other forms of expression over the networks as well as virtual communities (Freberg, Palenchar and Veil 2013). Apart from that, it mainly utilize the mobile technologies, desktop computers and web-based technologies for creating highly communicative platforms with the help of which organizations, communities and individuals can easily modify, discuss, co-create and share the pre-made content or user-generated content posted online (Middleton, Middleton and Modafferi 2014). In this regard, this study mainly aims to shed light of the use or the implication of the social media in the crisis situation occurred in the organizations. In this paper, the utilization of the social media tolls for communication and crisis management will be analyzed. On the other hand, this study also provides the analysis why the social media websites should be incor porated in the successful implementation of the business communication plan. Moreover, this study also evaluates and illustrates the utilization of Social Media in a negative and positive way in a crisis situation occurred in the business organizations. Social media can be defined as the collective channels of online communication where the users can perform content-sharing, interaction, input as well as collaboration based on community. Social Media has become the integral part of life online as applications proliferate and social websites (Castillo, Mendoza and Poblete 2013). According to Freberg et al.( 2013), the social media is mainly utilized to the market products, connect to the current customers, promote brands as well as foster new business. Social Media is playing crucial roles in all the aspects and situations of business. It can also play a huge role in order to manage crisis obtained within a business organization (Oh, Agrawal and Rao 2013). Crisis management can simply be demonstrated as the process with the help of which a company deals with an unexpected and a disruptive event that threatens for harming the company, the general public or its stakeholders (Denef, Bayerl and Kaptein 2013). According to the given scena rio, the assistant manager faced a critical situation while he came to know that a man has entered his premises with a weapon. In this situation, social media activity has helped the assistant manager to create awareness among the interns, employees as well as the higher authorities. Use of social media as a communication medium in a crisis situation While many people think about the benefits of utilizing the social media for businesses, they think of the benefits of marketing on an immediate basis. The potential of the social media can be a wonderful and an effective tool for the businesses while an emergency or crisis erupts (Stefanidis, Crooks and Radzikowski 2013). The crisis can incorporate anything starting from the outage of a simple website to the negative publicity.At present, the internet technology is utilizing for the real time communication and it is providing lots of facilities in the area of the speed and risk management through the effective way of communication. Thus, the emergence of the social media can become the communication medium in such a crisis situation (Brown and Billings 2013). On the other hand, the social media permits an individual to be the key influence in the community (Oh, Agrawal and Rao 2013). Social media is important for t he reputation the organizations as the small as well as large businesses have utilized several social networks for responding to their customers. If the twitter is considered as an example, then it can be stated that the communication over Twitter happen in 140 character updates (Freberg et al. 2013). However, these tweets are searchable very easily by Twitter itself, Google and many other available applications of twitter. Twitter permits to have information sharing on an immediate basis with a broad reach and feedback possibilities. The business operations or the businesses can be followed on Twitter by anyone such as the competitors, potential customers as well as the regular customers (Denef, Bayerl and Kaptein 2013). Thus, it is very crucial for the organizations that they monitor the mentions over twitter regarding their services, products and brands in terms of responding swiftly to any negative circumstances (Subba and Bui 2017). In addition, if the example of Facebook or Yo uTube is considered then it can be seen that it would be another outlet for social media for aiming on supply of outstanding customer response. Apart from that, YouTube is the most renowned search engine for video and undoubtedly it is the fastest and the best way for sending out a public announcement while an organization requires for making a statement regarding an ongoing situation (Wendling, Radisch and Jacobzone 2013). With respect to these facts, social me can be considered as an effective way of communicate in the online business operations. Communicating with all the stakeholders in a real time manner can be done with the help of the social media platform. This platform is easily available and every can use it for communication. The information sending or sending any warning over a very short time period can be efficiently done with the help of the social media platform. Inclusion of social media in Business Communication Plan Social media generally plays a crucial role in the business communication plan. In addition, the role or the effectiveness of the social media in the business communication is actually regarding the establishment of the conversation with the consumers as well as clients of a particular business enterprise (Reuter, Heger and Pipek 2013). Therefore, organizations are utilizing social media successfully for building traffic, finding employees, creating a well-known and positive brand as well as driving sales. On the other hand, the social media can be leveraged for creating the wonderful and amazing masterpieces of marketing (Wendling, Radisch and Jacobzone 2013). The reputed as well as the renowned organizations such as Dell, Skittles and other enterprises have utilized and incorporated successfully the social media in their business communication plan for enhancing their brand, sales and the community around their products (Neu baum et al. 2014). The social media websites such as LinkedIn, Twitters, Facebook, YouTube and other websites are considered by the organizations for implementing an effective business communication (Stefanidis, Crooks and Radzikowski 2013). LinkedIn plays a vital role in implementing business communication plan in terms of joining the groups where the prospects and the custor of the individuals are resided as well as recruiting the new hires (Reuter, Heger and Pipek 2013). LinkedIn also conducts the market research and ask for the reviews or the testimonials in terms of implementing business communication plan. On the other hand, as a social media website, Facebook provides a great exposure, potential marketing platform for free, facilitates online discussions for gaining valuable inputs (Maresh-Fuehrer and Smith 2016). Moreover, Facebook helps in being connected with consumers in regards to the proper implementation of the business communication plan. In addition, in case of Twitt er, it is utilized as the medium of the internal communication in a business organization. Twitter is also significant for customer feedback or customer outreach (Brengarth and Mujkic 2016). It also plays a significant role in order to enhance the visibility and branding. Moreover, Twitter is also advantageous to support other online presence in regards to the establishment of significant business communication plan (Middleton, Middleton and Modafferi 2014). Furthermore, as a social media websites, Google+ helps the businesses in understanding the own statistics of those businesses over the web (Oh, Agrawal and Rao 2013). It also helps in controlling messaging process within a business communication and it also helps to integrate very easily with the other platform. Pinterest is another social media website that can help the organizations in terms of building proper and effective business communication plan (Hagar 2013). This is because; it is utilized for finding the ideas for the interests or projects of the businesses and acts as the personalized media platform. Moreover users can also browse the contents of others on the main page with the help of this social media website (Thompson and Ahmed 2016). Furthermore, the video search engine or YouTube and social media site for video calling service that is Skype are also capable of implementing effective business communication plan by cutting the cost of the business calls, minimizing the travel costs of business and providing potential branding tool (Castillo, Mendoza and Poblete 2013). The use of the social media platform in the business communication has both the positive and negative impact over the whole business operations. Social media has impacted the way dramatically for worse or for better through which the business people generally make their business conversation and keep in touch with each other and the world at large (Freberg, Palenchar and Veil 2013). It has also provided the businesses the means for communicating more for worse or better and in often more effectively crisis situation. As per the positive effects of social media, the business people can utilize the social media websites in the crisis situations in numerous ways. Social media has been also utilized for spreading effectively the significant safety information at the time of crisis (Middleton, Middleton and Modafferi 2014). It has driven the conventional business by surprise. The cost of utilizing the social media is less than the other conventional media (Thompson and Ahmed 2016). The young generation is the highest population who uses the social media platform for communication and other activities available in the platform. Therefore, communicating with the young generation target market can be done. Beside this, the same fact is negative for communication with older people as iit has been found that the older people are less interested in the social media. They prefer the conventional media for gathering knowledge or business communication (Wendling, Radisch and Jacobzone 2013). The social media platform is also very effective for developing chain market. It is a common trend of pople to choose a organization depending on the suggestion given by a friend or relative. The presence of the organizations in the social media, helps to grow the market by using the WOM (word of mouth) in the social media platform (Castillo, Mendoza and Poblete 2013 ) Social media also has had few negative influences at the time of the crisis occurrence. As per the negative impacts of social media utilization in crisis situation, many business organizations do not see the need for a continuous update in the real time (Oh, Agrawal and Rao 2013). The organization that is using the social media platform should be very active in the social media. This platform is utilized for communicating with the common people or the target market. Answering the queries in the social media from the management end is very important in this strategy (Denef, Bayerl and Kaptein 2013). The social business posts generally intend to be useful and helpful or for announcing the safety of the clients or customers of the businesses. Instead of that, the businesses sometimes also can reveal information unintentionally, which can endanger the benefit or the success factors of the businesses (Thompson and Ahmed 2016). Social media can also be the reason of the sensation of the co mmunication crisis in businesses. After conducting the entire study, it can easily be stated based on the analysis of the given scenario that the social media can effectively be utilized as the communication medium in the crisis situation. The overall study has successfully established a significant fact that the emergence of the social media can become the appropriate and essential communication medium in any sort of crisis situation. On the other hand, while implementing an exclusive and a helpful business communication system, the social media should be effectively and positively incorporated in the planning for business communication. It can also be stated from the entire analysis made in this study that the social media can be beneficial for creating the wonderful and amazing masterpieces of marketing. Apart from that, this study has also successfully portrayed the fact that Social Media can be utilized in both the negative and positive way in a crisis situation. References Brengarth, L.B. and Mujkic, E., 2016. WEB 2.0: How social media applications leverage nonprofit responses during a wildfire crisis.Computers in Human Behavior,54, pp.589-596. Brown, N.A. and Billings, A.C., 2013. Sports fans as crisis communicators on social media websites.Public Relations Review,39(1), pp.74-81. Castillo, C., Mendoza, M. and Poblete, B., 2013. Predicting information credibility in time-sensitive social media.Internet Research,23(5), pp.560-588. Denef, S., Bayerl, P.S. and Kaptein, N.A., 2013, April. Social media and the police: tweeting practices of british police forces during the August 2011 riots. Inproceedings of the SIGCHI conference on human factors in computing systems(pp. 3471-3480). ACM. Freberg, K., Palenchar, M.J. and Veil, S.R., 2013. Managing and sharing H1N1 crisis information using social media bookmarking services.Public Relations Review,39(3), pp.178-184. Freberg, K., Saling, K., Vidoloff, K.G. and Eosco, G., 2013. Using value modeling to evaluate social media messages: The case of Hurricane Irene.Public Relations Review,39(3), pp.185-192. Hagar, C., 2013. Crisis informatics: Perspectives of trustis social media a mixed blessing?.iSchool Student Research Journal,2(2), p.2. Maresh-Fuehrer, M.M. and Smith, R., 2016. Social media mapping innovations for crisis prevention, response, and evaluation.Computers in Human Behavior,54, pp.620-629. Middleton, S.E., Middleton, L. and Modafferi, S., 2014. Real-time crisis mapping of natural disasters using social media.IEEE Intelligent Systems,29(2), pp.9-17. Neubaum, G., Rsner, L., Rosenthal-von der Ptten, A.M. and Krmer, N.C., 2014. Psychosocial functions of social media usage in a disaster situation: A multi-methodological approach.Computers in Human Behavior,34, pp.28-38. Oh, O., Agrawal, M. and Rao, H.R., 2013. Community intelligence and social media services: A rumor theoretic analysis of tweets during social crises.Mis Quarterly,37(2), pp.407-426. Reuter, C., Heger, O. and Pipek, V., 2013. Combining real and virtual volunteers through social media.Proc. ISCRAM, pp.780-790. Stefanidis, A., Crooks, A. and Radzikowski, J., 2013. Harvesting ambient geospatial information from social media feeds.GeoJournal,78(2), pp.319-338. Subba, R. and Bui, T., 2017, January. Online Convergence Behavior, Social Media Communications and Crisis Response: An Empirical Study of the 2015 Nepal Earthquake Police Twitter Project. InProceedings of the 50th Hawaii International Conference on System Sciences. Thompson, S. and Ahmed, W., 2016. Twitter and crisis communication: an overview of tools for handling social media in real time.Impact of Social Sciences Blog. Wendling, C., Radisch, J. and Jacobzone, S., 2013. The use of social media in risk and crisis communication.