In Making Cardboards and Using Coconuts - Free Essay Example

Sample details Pages: 2 Words: 514 Downloads: 9 Date added: 2017/09/16 Category Advertising Essay Did you like this example? In making Cardboards, Fast-growing trees provide raw materials used to make cardboard. The largest packaging companies own thousands of acres of land where trees are matured, harvested, and replaced with seedlings. After the trees are harvested, they remove their limbs; only the trunks will be brought by truck to a pulp mill. The largest packaging companies also own the mills where trees are converted to kraft paper. At the mill, the harvested tree trunks are subjected to the kraft process. After the kraft process, the fibers are sent directly to the paper machine where they are formed, pressed, dried, and rolled into the wide, heavy rolls of kraft paper sent to corrugating plants to be made into cardboard. Since, Fibers are used to make kraft papers that will eventually be made into cardboards; there are fiber crops that we can use. An example of which is Coir or commonly known as coconut husks. They are rich in fiber, thus, can be used as an alternative for fast growing trees in cardboard making. Don’t waste time! Our writers will create an original "In Making Cardboards and Using Coconuts" essay for you Create order To process coir, coconuts are split so that the stiff fibers are accessible. The outer husk is soaked to separate the fibers, which are sorted out into long fibers suitable for use as brush bristles, and shorter fibers which are used to make things like the padding inside inner coil mattresses. After soaking, the fibers are cleaned and sorted into hanks which may later be spun into twine, matted into padding, or used as individual bristles. After the process, you can now use it to make paper or cardboards. Instead of cutting down trees that will cause the destruction of many houses and even the death of many, we can use coconut husks/shells as an alternative because the shells are just thrown after we eat the cellular endosperm and drink its juice or called the liquid endosperm. Also, for us, coconut shells have no use. So, instead of throwing it, we can recycle and use it for an important purpose. By doing so, it will help save mother earth and we can lessen the calamities that happen in our country. Our country is now suffering from many calamities like floods and earthquakes because of many reasons. We have fewer trees that helps prevent floods from happening because of our extreme usage of paper and other materials. Trees are needed to be cut down in order for us, especially students to have papers in hand. We, at times, abuse the importance of paper. Many of us tend to waste them or use them for useless purposes like boredom doodles. Not realizing that those actions caused the destruction of many houses or even the death of many. Therefore, I believe that this topic is really important so that we can prevent those calamities from happening again. I am sure we don’t want to experience typhoon â€Å"Ondoy† all over again. We also don’t want to hear bad news like many of our fellow citizens or yet, our less fortunate brothers and sisters get hurt, lose their houses and properties or even die.

The Impact Of Nike And Globalization - 765 Words

Introduction Nike Inc is an athletic footwear company founded in the United States, they also has athletic clothing and sporting goods. Nike dominates the sporting industry along side its famous competitors; Adidas, Fila, Converse and Reebok (Locke, 2002). Regardless of its competitors and the controversies‘ that rose from their success, Nike is currently the largest and most important athletic wear company in the world. They dominate the market and have a global presence all over the world. Significantly because they took advantage of globalization and outsourcing opportunities, it has allowed them to take over the market share for athletic footwear. But there was negative results from becoming a multinational corporation. We will be†¦show more content†¦Pakistan After the Indonesia incident, Nike faced child labor accusations in Pakistan. Life’s magazine did an article on a 12 year old boy that was stitching a soccer ball for Nike (Locke, 2002). Their criticism came from consumers, trade unions and NGOs. In response to this incident, Nike decided to associate themselves with UNICEF and ILO, these organizations implemented the elimination of child labor and allowed for nike to rebuild their image to become positive again (Locke, 2002). Contractors were instructed to pay the child’s wages for the rest of their lives until they reach the legal working age in their country. Nikes response was ensuring new child labor policies and I agree that it is a responsible idea. Vietnam Lastly, Nike was accused of having health and safety regulations in their factories, it was found that toluene concentrations were high in factories in Vietnam. This chemical being released at levels higher then 6 cause damage to the central nervous system, the liver and kidneys. Protective equipment was also not provided to workers, therefore putting them in danger, creating poor working conditions (Locke, 2002). Work hours were also unfair. Nike first responded to these accusations by denying it was true but afterwards they decided to incorporate a new Code of Contact for their suppliers in order to ensure that the required environmental and health standards were met. They even adopted the OSHA standards for indoor air qualityShow MoreRelatedA Case Of Globalization ; Nike. University Of The People1308 Words   |  6 Pages A Case Of Globalization; Nike University Of The People â€Æ' Two decades ago advances in technology developed innovated the way individuals and business interact with each other. Innovations made possible to increase productivity, it made possible for companies and individuals to multitask, for the world to be united, and in general for us to be us. We can summarize this, as the most innovative time of globalization. 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Since the citizens were allowed to own their own piece of land, this encouraged them to make their land better and moreRead MoreEssay on Globalization Is Good1443 Words   |  6 PagesDiscussion Questions for Globalization is Good Taiwan: Discussion questions 1. How has ‘land reform’ contributed to the rapid industrialization of Taiwan? Back in the 1950s the government of Taiwan started to offer yields of land for families to own and operate off of. The land, which was supplied with food/crop, released man power for industry to prosper. As the government distributed the land, the owners took advantage. Taiwan’s rural beginnings lead to industrial wealth like Mr. WangRead MoreHow Globalisation has affected developing countries in the Asia - pacific region1609 Words   |  7 PagesAn important trend occurring in the world economy is the process of globalization. Globalization is the progressive integration between national economies and the breaking down of barriers between trade and financial flows around the world, which will eventually lead to the emergence of a single world market. Globalization has affected many different nations in different ways, depending on their degree of development and extent to which they are open to the flows of the world economy. China, whichRead MoreThe Expansion Strategy Of Nike1287 Words   |  6 PagesGlobalization has helped many giant U.S. product manufacturers, such as Coca Cola and McDonalds, become globally successful household names. However, so much power and popularity can come at price; any public relation (PR) nightmare can blow up at record speed thanks to the growing availability and popularity of the Internet, which can result in a negative reputation, followed by a catastrophic decrease in sales. 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I have always wanted to know the practices that Nike used in order to make their bu siness last this long and how have they been so successful. I will explain to you how globalization and technology changes have helped or hurt the company and the major role that it has played. I also plan to construct a plan to see how my corporation couldRead MoreStrategic Management And Strategic Competitiveness1190 Words   |  5 Pagesthat I have chosen to write about is Nike. I have always wanted to know the practices that Nike used to make their business last this long and how have they been so successful. I will explain to you how globalization and technology changes have helped or hurt the company and the major role that it has played. I also plan to construct a plan to see how my corporation could earn above-average returns and increase their gaining potential. I will explain Nike s vision and mission statement and show

Digital Marketing Marketing Strategies Relationship

Question: Discuss about the Digital Marketing for Marketing Strategies Relationship. Answer: Introduction: The study or the research executed ion the individual customers, groups or organizations the habits of buying, using and disposing ideas, thoughts goods, and services for providing a greater level of satisfaction after fulfilling their needs and wants. The research also includes the actions of the consumers in the marketplace and identification of the objectives for the fulfillment of those objectives. The marketing of the organizations try to figure out the reasons and the causes that tend or influence the consumers to buy a particular product. And by development of this understanding the marketers will be able to produce the goods and services as per the needs and the requirements of the consumers (Solomon, Russell-Bennett Previte, 2012). On the basis of the role theory it can be specified that the consumers plays different roles in the market place and all of them are very much significant. The process starts from the information provider i.e. is the company, from the service use r to the buyers and continues to the disposer. These are the roles which are to be played by the consumer in the process of decision making for buying a product. The present report has been focused on Tarocash which is a multinational brand name and a manufacturing unit of the Mens clothing. The company is an Australian chain for mens clothing and wants to target the consumers for the new range of formal apparels. The company wants to launch new and reasonable range of the formal pants and shirts for men with its own brand name. The company knows that the consumers like to look presentable and feel good when they are out. The company also knows that the consumers dont want to waste whole day in just finding the right gear, so Tarocash is the brand which will provide friendly service, advice which can be trusted. The firm will have to focus on the specific consumer segment which is the men as the company is in the business of manufacturing mens clothing. The further analysis has been executed on the various social factors that influence the consumers in making decision of buying a product and also the impacts of the same has been explained. Social factors that influence consumers behavior Consumers have to be considered as the king of the market and he is the one who dominates the market and the market trends (Schiffman et al, 2013). The consumers play and have great impacts on the demand and supply chain of any economic system. The producers wont be able to fulfill their objectives if there will be no demand from the side of the consumers. The consumers are the decision maker in the system and have rights for taking various types of decisions. For instance, the decision of buying a product or not in a store or shop, what and when to buy etc Consumer Behavior can be referred to the efforts made to the study and also identifying the buying tendencies of consumers for an. Ultimate consumption. There is a great influence on the decision making process from the number of factors such as cultural, social, personal and psychological. These all components in whole have great impacts on the buying decisions of the consumer. Human beings are considered to be the biggest social animals. It has become a basic necessity of having people around to talk to and have conversations, interactions and discussions on various issues so as to get the best solutions for the same. As residing in a society is has become of very much significance for the individuals to follow the rules and regulations which has been prescribed by the law (East, Wright Vanhuele, 2013). The below mentioned explanation is done for social factors which have a potential for influencing the consumers behavior: Reference groups: Each and every individual is connected to some people and these peoples are capable of influencing the individual (Educba. 2016). The concept reference groups constitutes of the people, by the individuals make comparison such as colleagues, family members, relatives, friends, superiors an senior employees at the workplace frequently comprises of reference groups. Further the reference groups can be sub-divided into two groups which are mentioned below. Primary Group These are the group which consists of the people with whom t interacts with on a regular basis. These groups play a significant role in influencing the individuals. Further the group has been sub-categorized in the following components: Friends Family Members Relatives Colleagues The below describes are the reasons due to which the consumers are influenced by these groups: These group members have already used the brand or the product and they re well known about the goods or the service (Muruganantham Bhakat, 2013). The individuals are all aware about the product and related details. They also have a complete description of then regarding the characteristics and the specifications of the goods and services. For instance, a consumer wanted to buy a formal shirt from the store of Tarocash and purchased the same. And this was done as one of the family members have already used the product of the same brand and was satisfied with the quality and price of the shirt. Here the reason for the decision for the purchase became the influence from the family member. The individuals have a tendency to pick a product which has been recommended by a family or friend (Chand. 2017). In case of family group, A married individual will be more likely to buy a product which would benefit not only to him but also have some benefits for the interest if the other family members. Family also significantly influences the individual in his decision making process of buying. For instance, A buyer with a family of wife and childrens at home would search for a scheme in which he can buy for them rather than spending just on himself. After getting married most of the decisions are being influenced by the family members (East, Wright Vanhuele, 2013). The below mentioned are the different stages through which every individual goes and presents varied purchasing requirements in each stage: Bachelorhood: Purchasing of motorcycles, cell phones, alcohol (Spends generously) Newly Married: An individual at this stage is more likely or interested in buying a new house, a vehicle, household merchandise (Spends sensibly) Family with Children: Now at this stage the individual is more into making investments and securing his and his familys future by purchasing products (Ryan, 2016). Empty nest (Children getting married)/Retirement/Old Age: At this stage an individual makes purchases of medical essentials, Health related Products, and other related items. Secondary Groups These are the groups which form indirect connections with the buyers. These groups constitute of the individuals who are more formal and there are less chances to have interaction with these groups, For example- religious groups and associations, some public and political groups and Clubs etc. Role in the Society-Each and every member in the society plays a double role which depends on the group which the individual belongs or is connected to (Hollensen, 2015). Theories adapted by marketers for enhancing marketing strategies The marketing process has to be understood successful when the marketing advice a targeted consumer to buy the offerings of the organization which they are offering. And the best way for the attainment of this task is to focus on one of the basic needs of the consumers. And for doing same Maslow's hierarchy of needs is the best approach which can be adopted by the marketers for developing the marketing strategies (Hill, Jones Schilling, 2014). Maslow's hierarchy theory of needs has made identification of the five prime and basic needs which are been experienced by each and every human being. The hierarchy starts with the physiological or basic needs which are required and are essential life survival, needs further it precedes through the consecutive steps which are safety and security, love and belongingness, confidence and finally self-actualization. Maslow through his theory has presented that as the man attains success in meeting the needs at the first level, he starts approaching towards the next level with a greater speed and as compared to the last one and so on reaches to the lat level (Shank Lyberger 2014). The focus of this approach is on the modern marketing efforts. Maslow has also described that human behavior and decision-making are the two processes which are motivated by considering any one of the five needs from this hierarchical approach. Key determinant to the potential success of an individual is the capability of effectively appealing any one motivational driver. There are some examples of some services which are non-essential such as massage treatments or custom tailoring and these needs are to be marketed in the fourth or fifth level the theory because at this level the individuals are driven by the needs for an enhancement in their self-esteem and also determining their full potential (Baker, 2014). The same type of marketing strategies cannot be adopted by the marketers in the case of the needs at level one or two. 4 Ps of marketing mix The marketers of Tarocash can also make use of the 4Ps for building the marketing strategies for presenting the selected product range i.e. is the new range of formal apparels, to the targeted consumers. These 4ps are to be considered as the basics for each and every marketers, which helps them in building a strong set of marketing strategies for the growth and development of the business activities. The below mentioned are the marketing mixes which can be adopted by the marketing team of Tarocash: Product:It can be considered as the tangible object or an intangible service which has to be marketed by the business organization towards the targeted consumer. Product design and the other features are its most important factor (Hitt, Ireland Hoskisson, 2012). For instance the color shades the material of the shirt are the components which are required to be considered while designing the product. However packaging also needs to be taken into consideration while deciding this factor. Price:The price is the value for the product the customer pays for the product. If the price of the product is more than the benefits for an individual (Belk, Askegaard Scott, 2012), it will be unlikely to be adopted or purchased by the consumer, but if the benefits are greater than their costs, then there will be more chances of purchase of the product. So Tarocash should consider an affordable price range for the product. Place: Place is a word which determines or represents the location from a particular product can be purchased (Ross, 2013). It is also termed as the distribution channels which are to be selected wisely by the marketers of the company so that they will be proved beneficial for the business organization. For instance, Tarocash should set-up the brand stores and the outlets in the most local areas which are easily accessible to the targeted consumer segment and can also make use of the online stores i.e. the online websites and e-malls by making use of the Internet. Promotion:This factor represents all promotional and the advertisements that a marketer can utilize for creating and increasing awareness about the offerings and also the associated benefits to the target segment. There are four specific components of this factor that are the promoting, public relations, personal selling and sales promotion (West, Ford Ibrahim, 2015). For instance Tarocash can create influence by using any celebrity for advertising the formal apparels. Recommendation The marketing team of Tarocash Limited should focus and should also consider them as important as the social class and the reference groups play a significant role in influencing the consumers decision making process. These both groups should be kept on priority while developing the marketing strategies. Also there are a number of theories which can be adopted by the marketing team of the business organization so as the marketing strategies will be enhanced. Maslows theory and the 4Ps of marketing mix are the two suggested theories which can be adopted by the marketers. Conclusion From the above carried out analysis it can be inferred that there are some factors which play a significant role in influencing the consumers behavior and which creates an impact over the purchasing or the decision making process. Moreover Tarocash which is a mens clothing manufacturer wants the marketing team to adapt some theories which will aid them in enhancing and developing a better set of marketing strategies. References Solomon, M., Russell-Bennett, R., Previte, J. (2012).Consumer behaviour. Pearson Higher Education AU. Schiffman, L., O'Cass, A., Paladino, A., Carlson, J. (2013).Consumer behaviour. Pearson Higher Education AU. Solomon, M. R., Russell-Bennett, R., Previte, J. (2013).Consumer behaviour: Buying, having, being. Pearson Australia. East, R., Wright, M., Vanhuele, M. (2013).Consumer behaviour: applications in marketing. Sage. Muruganantham, G., Bhakat, R. S. (2013). A review of impulse buying behavior.International Journal of Marketing Studies,5(3), 149-160. East, R., Wright, M., Vanhuele, M. (2013).Consumer behaviour: applications in marketing. Sage. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2012).Strategic management cases: competitiveness and globalization. Cengage Learning. Ross, D. F. (2013).Competing through supply chain management: creating market-winning strategies through supply chain partnerships. Springer Science Business Media. West, D., Ford, J., Ibrahim, E. (2015).Strategic marketing: creating competitive advantage. Oxford University Press. Belk, R. W., Askegaard, S., Scott, L. (Eds.). (2012).Research in consumer behavior. Emerald Group Publishing. Shank, M. D., Lyberger, M. R. (2014).Sports marketing: A strategic perspective. Routledge. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Chand, S, (2017), Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour, Asssessed on 31st March 2017, fromhttps://www.yourarticlelibrary.com/marketing/market-segmentation/consumer-behaviour-meaningdefinition-and-nature-of-consumer-behaviour/32301/. Educba, (2016), 4 important factors that influence consumer rehaviour, Assessed on 31st March 2017, fromhttps://www.educba.com/4-factors-influencing-consumer-behaviour/.

Use of Social Media in a Crisis Situation

Question: Discuss about the Use of Social Media in a Crisis Situation. Answer: Social Media is nothing but the technologies mediated by computer, which permit the sharing and creation of details, career interests, ideas and other forms of expression over the networks as well as virtual communities (Freberg, Palenchar and Veil 2013). Apart from that, it mainly utilize the mobile technologies, desktop computers and web-based technologies for creating highly communicative platforms with the help of which organizations, communities and individuals can easily modify, discuss, co-create and share the pre-made content or user-generated content posted online (Middleton, Middleton and Modafferi 2014). In this regard, this study mainly aims to shed light of the use or the implication of the social media in the crisis situation occurred in the organizations. In this paper, the utilization of the social media tolls for communication and crisis management will be analyzed. On the other hand, this study also provides the analysis why the social media websites should be incor porated in the successful implementation of the business communication plan. Moreover, this study also evaluates and illustrates the utilization of Social Media in a negative and positive way in a crisis situation occurred in the business organizations. Social media can be defined as the collective channels of online communication where the users can perform content-sharing, interaction, input as well as collaboration based on community. Social Media has become the integral part of life online as applications proliferate and social websites (Castillo, Mendoza and Poblete 2013). According to Freberg et al.( 2013), the social media is mainly utilized to the market products, connect to the current customers, promote brands as well as foster new business. Social Media is playing crucial roles in all the aspects and situations of business. It can also play a huge role in order to manage crisis obtained within a business organization (Oh, Agrawal and Rao 2013). Crisis management can simply be demonstrated as the process with the help of which a company deals with an unexpected and a disruptive event that threatens for harming the company, the general public or its stakeholders (Denef, Bayerl and Kaptein 2013). According to the given scena rio, the assistant manager faced a critical situation while he came to know that a man has entered his premises with a weapon. In this situation, social media activity has helped the assistant manager to create awareness among the interns, employees as well as the higher authorities. Use of social media as a communication medium in a crisis situation While many people think about the benefits of utilizing the social media for businesses, they think of the benefits of marketing on an immediate basis. The potential of the social media can be a wonderful and an effective tool for the businesses while an emergency or crisis erupts (Stefanidis, Crooks and Radzikowski 2013). The crisis can incorporate anything starting from the outage of a simple website to the negative publicity.At present, the internet technology is utilizing for the real time communication and it is providing lots of facilities in the area of the speed and risk management through the effective way of communication. Thus, the emergence of the social media can become the communication medium in such a crisis situation (Brown and Billings 2013). On the other hand, the social media permits an individual to be the key influence in the community (Oh, Agrawal and Rao 2013). Social media is important for t he reputation the organizations as the small as well as large businesses have utilized several social networks for responding to their customers. If the twitter is considered as an example, then it can be stated that the communication over Twitter happen in 140 character updates (Freberg et al. 2013). However, these tweets are searchable very easily by Twitter itself, Google and many other available applications of twitter. Twitter permits to have information sharing on an immediate basis with a broad reach and feedback possibilities. The business operations or the businesses can be followed on Twitter by anyone such as the competitors, potential customers as well as the regular customers (Denef, Bayerl and Kaptein 2013). Thus, it is very crucial for the organizations that they monitor the mentions over twitter regarding their services, products and brands in terms of responding swiftly to any negative circumstances (Subba and Bui 2017). In addition, if the example of Facebook or Yo uTube is considered then it can be seen that it would be another outlet for social media for aiming on supply of outstanding customer response. Apart from that, YouTube is the most renowned search engine for video and undoubtedly it is the fastest and the best way for sending out a public announcement while an organization requires for making a statement regarding an ongoing situation (Wendling, Radisch and Jacobzone 2013). With respect to these facts, social me can be considered as an effective way of communicate in the online business operations. Communicating with all the stakeholders in a real time manner can be done with the help of the social media platform. This platform is easily available and every can use it for communication. The information sending or sending any warning over a very short time period can be efficiently done with the help of the social media platform. Inclusion of social media in Business Communication Plan Social media generally plays a crucial role in the business communication plan. In addition, the role or the effectiveness of the social media in the business communication is actually regarding the establishment of the conversation with the consumers as well as clients of a particular business enterprise (Reuter, Heger and Pipek 2013). Therefore, organizations are utilizing social media successfully for building traffic, finding employees, creating a well-known and positive brand as well as driving sales. On the other hand, the social media can be leveraged for creating the wonderful and amazing masterpieces of marketing (Wendling, Radisch and Jacobzone 2013). The reputed as well as the renowned organizations such as Dell, Skittles and other enterprises have utilized and incorporated successfully the social media in their business communication plan for enhancing their brand, sales and the community around their products (Neu baum et al. 2014). The social media websites such as LinkedIn, Twitters, Facebook, YouTube and other websites are considered by the organizations for implementing an effective business communication (Stefanidis, Crooks and Radzikowski 2013). LinkedIn plays a vital role in implementing business communication plan in terms of joining the groups where the prospects and the custor of the individuals are resided as well as recruiting the new hires (Reuter, Heger and Pipek 2013). LinkedIn also conducts the market research and ask for the reviews or the testimonials in terms of implementing business communication plan. On the other hand, as a social media website, Facebook provides a great exposure, potential marketing platform for free, facilitates online discussions for gaining valuable inputs (Maresh-Fuehrer and Smith 2016). Moreover, Facebook helps in being connected with consumers in regards to the proper implementation of the business communication plan. In addition, in case of Twitt er, it is utilized as the medium of the internal communication in a business organization. Twitter is also significant for customer feedback or customer outreach (Brengarth and Mujkic 2016). It also plays a significant role in order to enhance the visibility and branding. Moreover, Twitter is also advantageous to support other online presence in regards to the establishment of significant business communication plan (Middleton, Middleton and Modafferi 2014). Furthermore, as a social media websites, Google+ helps the businesses in understanding the own statistics of those businesses over the web (Oh, Agrawal and Rao 2013). It also helps in controlling messaging process within a business communication and it also helps to integrate very easily with the other platform. Pinterest is another social media website that can help the organizations in terms of building proper and effective business communication plan (Hagar 2013). This is because; it is utilized for finding the ideas for the interests or projects of the businesses and acts as the personalized media platform. Moreover users can also browse the contents of others on the main page with the help of this social media website (Thompson and Ahmed 2016). Furthermore, the video search engine or YouTube and social media site for video calling service that is Skype are also capable of implementing effective business communication plan by cutting the cost of the business calls, minimizing the travel costs of business and providing potential branding tool (Castillo, Mendoza and Poblete 2013). The use of the social media platform in the business communication has both the positive and negative impact over the whole business operations. Social media has impacted the way dramatically for worse or for better through which the business people generally make their business conversation and keep in touch with each other and the world at large (Freberg, Palenchar and Veil 2013). It has also provided the businesses the means for communicating more for worse or better and in often more effectively crisis situation. As per the positive effects of social media, the business people can utilize the social media websites in the crisis situations in numerous ways. Social media has been also utilized for spreading effectively the significant safety information at the time of crisis (Middleton, Middleton and Modafferi 2014). It has driven the conventional business by surprise. The cost of utilizing the social media is less than the other conventional media (Thompson and Ahmed 2016). The young generation is the highest population who uses the social media platform for communication and other activities available in the platform. Therefore, communicating with the young generation target market can be done. Beside this, the same fact is negative for communication with older people as iit has been found that the older people are less interested in the social media. They prefer the conventional media for gathering knowledge or business communication (Wendling, Radisch and Jacobzone 2013). The social media platform is also very effective for developing chain market. It is a common trend of pople to choose a organization depending on the suggestion given by a friend or relative. The presence of the organizations in the social media, helps to grow the market by using the WOM (word of mouth) in the social media platform (Castillo, Mendoza and Poblete 2013 ) Social media also has had few negative influences at the time of the crisis occurrence. As per the negative impacts of social media utilization in crisis situation, many business organizations do not see the need for a continuous update in the real time (Oh, Agrawal and Rao 2013). The organization that is using the social media platform should be very active in the social media. This platform is utilized for communicating with the common people or the target market. Answering the queries in the social media from the management end is very important in this strategy (Denef, Bayerl and Kaptein 2013). The social business posts generally intend to be useful and helpful or for announcing the safety of the clients or customers of the businesses. Instead of that, the businesses sometimes also can reveal information unintentionally, which can endanger the benefit or the success factors of the businesses (Thompson and Ahmed 2016). Social media can also be the reason of the sensation of the co mmunication crisis in businesses. After conducting the entire study, it can easily be stated based on the analysis of the given scenario that the social media can effectively be utilized as the communication medium in the crisis situation. The overall study has successfully established a significant fact that the emergence of the social media can become the appropriate and essential communication medium in any sort of crisis situation. On the other hand, while implementing an exclusive and a helpful business communication system, the social media should be effectively and positively incorporated in the planning for business communication. It can also be stated from the entire analysis made in this study that the social media can be beneficial for creating the wonderful and amazing masterpieces of marketing. Apart from that, this study has also successfully portrayed the fact that Social Media can be utilized in both the negative and positive way in a crisis situation. References Brengarth, L.B. and Mujkic, E., 2016. WEB 2.0: How social media applications leverage nonprofit responses during a wildfire crisis.Computers in Human Behavior,54, pp.589-596. Brown, N.A. and Billings, A.C., 2013. Sports fans as crisis communicators on social media websites.Public Relations Review,39(1), pp.74-81. Castillo, C., Mendoza, M. and Poblete, B., 2013. Predicting information credibility in time-sensitive social media.Internet Research,23(5), pp.560-588. Denef, S., Bayerl, P.S. and Kaptein, N.A., 2013, April. Social media and the police: tweeting practices of british police forces during the August 2011 riots. Inproceedings of the SIGCHI conference on human factors in computing systems(pp. 3471-3480). ACM. Freberg, K., Palenchar, M.J. and Veil, S.R., 2013. Managing and sharing H1N1 crisis information using social media bookmarking services.Public Relations Review,39(3), pp.178-184. Freberg, K., Saling, K., Vidoloff, K.G. and Eosco, G., 2013. Using value modeling to evaluate social media messages: The case of Hurricane Irene.Public Relations Review,39(3), pp.185-192. Hagar, C., 2013. Crisis informatics: Perspectives of trustis social media a mixed blessing?.iSchool Student Research Journal,2(2), p.2. Maresh-Fuehrer, M.M. and Smith, R., 2016. Social media mapping innovations for crisis prevention, response, and evaluation.Computers in Human Behavior,54, pp.620-629. Middleton, S.E., Middleton, L. and Modafferi, S., 2014. Real-time crisis mapping of natural disasters using social media.IEEE Intelligent Systems,29(2), pp.9-17. Neubaum, G., Rsner, L., Rosenthal-von der Ptten, A.M. and Krmer, N.C., 2014. Psychosocial functions of social media usage in a disaster situation: A multi-methodological approach.Computers in Human Behavior,34, pp.28-38. Oh, O., Agrawal, M. and Rao, H.R., 2013. Community intelligence and social media services: A rumor theoretic analysis of tweets during social crises.Mis Quarterly,37(2), pp.407-426. Reuter, C., Heger, O. and Pipek, V., 2013. Combining real and virtual volunteers through social media.Proc. ISCRAM, pp.780-790. Stefanidis, A., Crooks, A. and Radzikowski, J., 2013. Harvesting ambient geospatial information from social media feeds.GeoJournal,78(2), pp.319-338. Subba, R. and Bui, T., 2017, January. Online Convergence Behavior, Social Media Communications and Crisis Response: An Empirical Study of the 2015 Nepal Earthquake Police Twitter Project. InProceedings of the 50th Hawaii International Conference on System Sciences. Thompson, S. and Ahmed, W., 2016. Twitter and crisis communication: an overview of tools for handling social media in real time.Impact of Social Sciences Blog. Wendling, C., Radisch, J. and Jacobzone, S., 2013. The use of social media in risk and crisis communication.

Wizard of Oz Spoof Essay Example For Students

Wizard of Oz Spoof Essay NWN: What? Oh crap! Wrong costume! Sorry! (she walks off and on again in the right costume) Here I am! And all you have to do to get home Dorothy is to follow the yellow brick road and see the wizard of Oz in emerald city! Kate: But its blue. NWN: What? Oh yes! Bloody set painters! Munchkins: Follow the blue brick road, follow the blue brick road, follow follow follow follow follow the blue brick road! (Dorothy skips off, swinging Toto behind her. Scene change to scarecrow hanging there) Dorothy: Wow Toto look! Its a scarecrow! Scarecrow: Hello. Where are you going? Dorothy: Im going to Emerald city to see the wizard of Oz! Scarecrow: Wow. Can I come? I need a. um. What is that thing again? Dorothy: A brain? Scarecrow: Hey! Thats not very nice? I mean yes, a brain! Dorothy: Well come down and skip with me! Scarecrow: Ok! (he gets stuck) Little help! Dorothy: Huh? Scarecrow: Im stuck! Dorothy: Oh! Crap! (she helps him down) Scarecrow: Thanks! Lets go! (Scene changes to Tinman standing there looking bored. Dorothy skips on with scarecrow) Dorothy: Look Scarecrow! Its a Tinman! Tinman: Alright? Scarecrow: Its your cue.! They call me an idiot! Tinman: Oh right yeah. Muffle muffle Dorothy: I think he needs oil! Tinman: muffle muffle, (no shit Sherlock) (Dorothy walks over to him and looks for oil) Dorothy: Wheres the oil? Tinman: muffle muffle. (There oh shit). (Deodorant can thrown on from offstage, hits tin man on head) Tinman: OW! (makes come on then sign) (Dorothy squirts deodorant) Tinman: Now Im free! If only I had a heart to go with this. Because then I could love and be happy! Dorothy: Why dont you come with us to emerald city? We will write a custom essay on Wizard of Oz Spoof specifically for you for only $16.38 $13.9/page Order now Tinman: Ok! (Lions and tigers and bears oh my song. Lion creeps up behind them and falls over a lot. Eventually he catches their attention) Lion: Aah dont hurt me, Im just a little pussy cat! pussy-cat! Scarecrow: Riiight Dorothy: Why dont you come with us to the emerald city to find courage? Lion: Ok! By the way thats a nice bit of lunch youve got there (points at Toto) Dorothy: Sicko! (picks Toto up and carries him) (were off to see the wizard song. ) Lion: Oh look its a flying monkey! (Monkey flies down and knocks everyone out) (Scene change to witches tower. WWW in wrong costume again) WWW: Hwahaha! Now I have you Dorothy and youre little LINE!. (someone shouts dog to her) dog too! Hwahahaha! Tinman: I thought youre the wicked witch of the west? WWW: I am! (Tin man points to hair) WWW: (realising has wrong costume) Oh bugger not again! (walks off and back again in right costume) Right! Where was I? Oh yes: Hwahahahaha! Scarecrow: Youll never get away with it! WWW: Yes I Will. Hwahahaha! Dorothy: No you wont! Oh look a bucket of water! (she throws the water at her) WWW: Noooo, Im melting, melting (gets up and slips back down again) Noo (walks off slipping) Lion: Hooray! Lets go and see the wizard now! (they skip around for a bit and come to emerald city. A guard stands there) Guard: Halt no one goes in without an appointment! Dorothy: But we have to see the wizard! Guard: Do you have an appointment? Dorothy: Well no but. Scarecrow: Shhh! Yeah we do. Guard: Oh alright then in you go. (Scene changes to wizard palace) Wizard: What do you want? I am the powerful wizard of Oz! Lion: P P P Please sir, I would courage, this scarecrow would like a brain Scarecrow: Harsh Lion: This tinman would like a heart and Dorothy just wants to go home. Wizard: No! Hwahaha (Dorothy throws Toto at him. He fall over and reveals he is not a wizard) Tinman: Youre not a wizard at all! Wizard: You revealed my secret! I suppose I have to give you what you want now. Lion: Yes P P P Please Wizard: Mr. Lion. You dont need courage, you just need to stick up for your self and think Im king of the jungle Lion: Im king of the jungle Grrr! Gee thanks Mr. Wizard Wizard: Mr. Â  Tinman, you dont need a heart, you were being nice to Dorothy all this time, and all you really need is someone to love you. .u1c985c67bfb1e3080930e296eb202901 , .u1c985c67bfb1e3080930e296eb202901 .postImageUrl , .u1c985c67bfb1e3080930e296eb202901 .centered-text-area { min-height: 80px; position: relative; } .u1c985c67bfb1e3080930e296eb202901 , .u1c985c67bfb1e3080930e296eb202901:hover , .u1c985c67bfb1e3080930e296eb202901:visited , .u1c985c67bfb1e3080930e296eb202901:active { border:0!important; } .u1c985c67bfb1e3080930e296eb202901 .clearfix:after { content: ""; display: table; clear: both; } .u1c985c67bfb1e3080930e296eb202901 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1c985c67bfb1e3080930e296eb202901:active , .u1c985c67bfb1e3080930e296eb202901:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1c985c67bfb1e3080930e296eb202901 .centered-text-area { width: 100%; position: relative ; } .u1c985c67bfb1e3080930e296eb202901 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1c985c67bfb1e3080930e296eb202901 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1c985c67bfb1e3080930e296eb202901 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1c985c67bfb1e3080930e296eb202901:hover .ctaButton { background-color: #34495E!important; } .u1c985c67bfb1e3080930e296eb202901 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1c985c67bfb1e3080930e296eb202901 .u1c985c67bfb1e3080930e296eb202901-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1c985c67bfb1e3080930e296eb202901:after { content: ""; display: block; clear: both; } READ: The Glass Menagerie, Tennessee Williams EssayTinman: Ok! Gee thanks Mr. Wizard! Wizard: And you Mr. Scarecrow, all you need is a book on maths, that should get you started on being smart! Scarecrow: Gee thanks Mr. Wizard! Dorothy: What about me Mr. Wizard? Dorothy: You Dorothy, just need to click your heels three times and say, theres no place home Dorothy: Here goes nothing, theres no place home. theres no place home. theres no place like home (Everyone goes off except for Dorothy)

Study Guide for The Piano Lesson Play

Study Guide for 'The Piano Lesson' Play The Piano Lesson is part of August Wilsons cycle of 10 plays known as the Pittsburg Cycle. Each play explores the lives of African-American families. The dramas take place in a different decade, from the early 1900s until the 1990s. The Piano Lesson premiered in 1987 at the Yale Repertory Theatre. Overview of the Play Set in Pittsburg during 1936, The Piano Lesson centers on the conflicting wills of a brother and sister (Boy Willie and Berniece) as they vie for possession of their familys most important heirloom, the piano. Boy Willie wants to sell the piano. With the money, he plans to buy land from the Sutters, a white family whose patriarch helped murder Boy Willies father. Berniece, 35, insists that the piano will stay in her home. She even pockets her late husbands gun to ensure the pianos security. So, why the power struggle over a musical instrument? To answer that, one must understand the history of Berniece and Boy Willys family (the Charles family), as well as a symbolic analysis of the piano. The Story of the Piano During Act One, Boy Willys Uncle Doaker recounts a series of tragic events in their familys history. During the 1800s, the Charles family was owned by a farmer named Robert Sutter. As an anniversary present, Robert Sutter traded two slaves for a piano. The exchanged slaves were Boy Willies grandfather (who was only 9 years old at the time) and great-grandmother (after whom Berniece was named). Mrs. Sutter loved the piano, but she missed the company of her slaves. She became so upset she refused to get out of bed. When Robert Sutter was unable to trade back the slaves, he gave a special task to Boy Willies great-grandfather (after whom Boy Willie was named). Boy Willies great-grandfather was a gifted carpenter and artist. Robert Sutter ordered him to carve pictures of the slaves into the wood of the piano so that Mrs. Sutter would not miss them as much. Of course, Boy Willies great-grandfather missed his family more earnestly than the slave owners. So, he carved beautiful portraits of his wife and child, as well as other images: His mother, Mama EstherHis father, Boy CharlesHis marriageHis sons birthHis mothers funeralThe day his family was taken away In short, the piano is more than an heirloom; it is a work of art, embodying the familys joy and heartache. Taking the Piano After the Civil War, members of the Charles family continued to live and work in the south. Three grandchildren of the aforementioned slaves are important characters of The Piano Lesson. The three brothers are: Boy Charles: The father of Boy Willie and Berniece.Doaker: A longtime railroad worker who has for all intents and purposes retired from the worldWining Boy: A lousy gambler and formerly-talented musician. During the 1900s, Boy Charles constantly complained about the Sutter familys ownership of the piano. He believed that the Charles family was still enslaved so long as the Sutters kept the piano, symbolically holding the Charles family legacy hostage. On July 4, the three brothers took the piano away while the Sutters enjoyed a family picnic. Doaker and Wining Boy transported the piano to another county, but Boy Charles stayed behind. That night, Sutter and his posse set fire to Boy Charles home. Boy Charles attempted to escape by train (the 3:57 Yellow Dog, to be exact), but Sutters men blocked the railroad. They set fire to the boxcar, murdering Boy Charles and four homeless men. Over the next 25 years, the murderers met a dreadful fate of their own. Some of them mysteriously fell down their own well. A rumor spread that the Ghosts of the Yellow Dog sought revenge. Others contend that ghosts had nothing to do with the death of Sutter and his men - that living and breathing men threw them into a well. Throughout The Piano Lesson, Sutters ghost appears to each of the characters. His presence can be seen as a supernatural character or the symbolic remnant of an oppressive society that still attempts to intimidate the Charles family.

Microbial Biofilms Essay Example | Topics and Well Written Essays - 1250 words

Microbial Biofilms - Essay Example The continuous culture systems chemostat and turbidostat could also be used to culture the biofilms. The type of environment they are grown in, effects their ultimate morphological, clustering and adhesion character. For Visualization, traditionally electron microscopy was the method of choice to examine microbial biofilms under high resolution. Unfortunately, sample preparation for electron microscopy results in dehydrated samples. Consequently, this approach provided a deceivingly simplistic view of biofilms, since the biofilm collapsed when water was removed. (Davey and Ootle, 2000) Phase microscopy was also an alternative to visualization of living biofilms. Biofilms are removed and either directly visualised or fixed and stained prior to examination. Several techniques for microscopy examination of biofilms in situ on the substrata supporting their growth have been used in this study. These have included transmission electron microscopy (TEM), scanning electron microscopy (SEM), environmental scanning electron microscopy (ESEM), episcopic differential interference contrast microscopy (DIC) with and without fluorescence, Hoffman modulation contrast microscopy (HMC), atomic force microscopy ( AFM). ... Light microscopy techniques, although unable to reproduce the high magnification of the methods described above, are still of importance in the examination of intact biofilms. HMC allows the in situ examination of biofilms, a clear image is produced without artefacts. DIC may be used to examine biofilms on opaque surfaces and if used in conjunction with fluorescent vital stains can be used to assess the viability of the microbial population. (Surman et al, 1996) Viability of the microbial biofilm populations can also be determined by LIVE/DEAD BacLight bacterial viability staining kit (Hentzer 2001) The application of confocal scanning laser microscopes (CSLM) to biofilm research radically altered our perception of biofilm structure and function (Laurence 1991). Before the use of CSLM, electron microscopy was the method of choice to examine microbial biofilms under high resolution. Unfortunately, sample preparation for electron microscopy results in dehydrated samples. Consequently, this approach provided a deceivingly simplistic view of biofilms, since the biofilm collapsed when water was removed. On the other hand, CSLM, which allows the visualization of fully hydrated samples, has revealed the elaborate three-dimensional structure of biofilms (Costerton 1995). CSLM is used very effectively to monitor Microbial Biofilms. It is used to investigate not only the presence and the viability of the biofilm consortium but also biofilm/substrata interactions. CSLM has been used very effectively to monitor biofilm development in flow cells. Flow cells are small continuous-flow systems with a viewing port that allows direct observation of the biofilm without disrupting the community. These systems are often once-flow, meaning that fresh medium

Revisions to Data Analysis Case Study Example | Topics and Well Written Essays - 1000 words

Revisions to Data Analysis - Case Study Example The technologist forum comprised of mostly computer engineers that I work with, and most dimensions came from followers and fiends on Twitter and Facebook. Further, the results showed more skewedness towards males with college degrees who are computer savvy due to the nature and the participants of the survey. The positive fact concerning my respondents was that they were not from majorly one age bracket or residential area. Since the research question involves the addictive character of users of social media, it was relevant to use Facebook and Twitter specifically because they are the most visited and popular social networks in recent times. No any other social media sites were included in the survey as the main concern revolved around the habitual logging in of Facebook and Twitter. The imaginative idea of evaluating the behaviors of solely the youthful users of social media appeared to be insufficient to give a final conclusion of the consequences of media addiction in recent times (Zemmels 8). To be more specific, the survey/ research carried out was not to be assumed basing on mentalities and stereotypes of the society, rather, a true reflection of the participants’ responses were highly relied on. No result of a particular age group, gender, or occupation was used as a reflection of the corresponding group; the results were uniquely observed and analyzed. To make the results more realistic I had to open up my mind and integrate some few considerations into the study. First, the questionnaires were framed in such a manner that they could make it easier to find out the reasons for accessing social media and why the much time spent there. Also asked were the preferences of the respondents for online communication as compared to face-to-face relations. An investigation of the relations between levels of sociability and the total time spend on social media was a

Housing Crisis in the USA Essay Example | Topics and Well Written Essays - 500 words - 6

Housing Crisis in the USA - Essay Example Alan Greenspan, as the leader of the Federal Bank definitely had a stake in this and in fact, he and his team seemed to have too much faith in the theory of an efficient market that is able to regulate itself (Shiller 89). Yet, these ideas of a perfect market where competition in the context of demand and supply is supposed to create market equilibrium are fundamentally flawed. In such cases where deregulation occurs, it is always likely that there will be a time when the market will collapse under its own pressure. The increasing income inequality is a major factor that led to the housing crisis. Increasing poverty in America meant that many households are not able to have the proper income to own a house and this led to the creation of a huge market niche that the banks could not ignore. These people who make the greater majority of the pupation in the United States had to achieve the American dream of owning a house, yet they did not have the means because they could not access the normal mortgages. When banks, through the freedom afforded them by deregulation, discovered this niche, they started giving subprime mortgages. The subprime mortgages were a high-risk venture and as would be expected, they ended up having a negative impact on the economy because many of these subprime customers ended up defaulting on their mortgage repayments. In this case of the housing crisis and the adverse situations that followed, everyone is to blame in a different kind of way. The banks were to blame for being careless and also for misleading people to believe that these products (subprime mortgages) were good for them. People seem to trust banks very much and always believe that anything these banks offer is without any hidden agenda. When banks offered the subprime mortgages, it was easy for these people to believe that it was safe to engage in the investments. The individuals are also to blame because their greed overshadowed their rationality.  

Defining The Processes Of Emergent Strategy Development Commerce Essay

Defining The Processes Of Emergent Strategy Development Commerce Essay Emergent strategy comes about through everyday routines, activities and processes in organizations (Johnson, et. al. 2005, Pp 408). It occurs by chance or happens within the organization without any long term planning. There are four organizational processes of emergent strategy development: Logical Incrementalism Resource allocation routines Cultural processes Organizational politics Logical Incrementalism The development of strategy by experimentation and learning from partial commitments rather than through global formulations of total strategies (Quinn and Voyer, 2003. Pp 408) Key features of logical incremental approach are Managers have a general view rather than specific view of future direction Develop strong, flexible core business and experiment with side bet ventures Top managers utilize mix of formal/informal social and political to pull together emerging pattern of strategies. Resource allocation routines strategies emerge through formalized routines and systems of the organization (Johnson, et. al. 2005, Pp 411). Key features of resource allocation routines approach are Day to day decision making about resource allocation across businesses Decisions may be made at a lower level than conventionally thought to be strategic Managers proposals competing for funds Collective effects of such decisions guide the strategy. Cultural Processes Incremental strategy development can be explained as the outcome of the influence of organization culture (Johnson, et. al. 2005, Pp 416). Key features are Self-reinforcing model Over time may result in strategic drift The model and the way we do things around here mean that managers try to minimize haziness/ambiguity by defining situation as something familiar. Organizational politics Political view of strategy development is that strategies develop as the outcome of processes of bargaining and negotiation among powerful internal or external interest groups or stakeholders (Johnson, et. al. 2005, Pp 414). Negative influence Powerful individuals may influence identification of key issues and strategies selected Obstructs analysis and rational thinking Results in emergent or incremental patterns of strategic development Emphasis or de-emphasis of data can be source of power Positive influence Champions will support new ideas. Political conflict and tensions may produce new ideas Emergent Strategy The case of Honda: In 1959, Honda Motor Corporation decided to enter the United States motorcycle market. They established the US operations in Los Angeles. The main aim of the Honda was to focus on selling 250cc and 350cc rather than the 50-cc Honda Cubs, which were a big hit in Japan. They think that the Honda 50cc Cubs were not suitable for the US market because in US everything was bigger and more luxurious. The sales of 250cc and 350cc bikes were slow because the bikes themselves were overwhelmed by mechanical problems and the Honda strategy was going to fail (Hill and Jones, 2009, Pp 25). The Honda officials were decided to sell the 50cc bikes to a broad market of Americans. Honda had also found an experimental channel of distribution, general retailers rather than specific motorbike stores. By 1964, nearly one out of two motorcycles sold in the US was a Honda (Hill and Jones, 2009, Pp 25). In this case, the companys carefully planned intended strategy but it was a failure. What ultimately worked was the emergent strategy. Using the website of a large organisation find its organisational chart. Explain why the organisation is structured in the way illustrated? Organizational structure clearly defines reporting relationships, decision-making authority and the physical location of employees from various departments. Organizational Structure Xerox: Source: (Xerox, 2011) Xerox Corporation is a technology and service company. Xerox Corporation is using the worldwide geographic area structure to support its multidomestic strategy. Geographical organizational structure group representatives from each functional department into units formed to serve a specific market or region. A divisional structure by geographic area is appropriate for this firm because the strategies need to be tailored to fit the particular needs and characteristics of customers in different geographic areas. David (2009) says that a divisional structure by geographic area allows local participation in decision making and improved coordination within a region. Xerox Corporation emphasizes product innovation to best serve customers needs and process innovations to simultaneously improve quality and reduce its production costs. Xerox is using multidomestic strategy to serve customers in its three primary markets like production, networked offices from small to large and value added services. The main reason for using this strategy is so the firm can apply its service capabilities to solve unique problems of customers in different geographic locations. Global Services, North America, Europe and Developing Markets Operations are the four business groups that make up Xeroxs organizational structure. Xerox relies on the match between its international strategy and structure of the organization as a key driver of profitable growth (Hitt, et. al., 2009, Pp 325). The main potential advantages for Xerox of having Geographical structure are: Customers can feel more at ease when speaking with local representatives who fully understand their language Customer support representatives will also have greater access to representatives from other functions Tracking the performance of individual markets and work groups is simplified under this structure Explain the four tenets of organizational learning? The learning organization is capable of continual regeneration from the variety of knowledge, experience and skills of individuals within a culture which encourages mutual questioning and challenge around a shared purpose or vision (Johnson, et. al. 2005, Pp 421). Tenets of Organizational Learning: Managers facilitate rather than direct Managers need the skills to facilitate and direct at the same time. Managers should be able to take correct decisions after consulting his team and getting useful ideas and feedback from the employees. This process would not only help the manager to identify problems and opportunities but would also help employees to be motivated and led towards the organizational goals. Leadership in a learning organization means involving employees in decision making. Information flows and relationships are lateral as well as vertical Instead of processing information through the existing hierarchical channels; the organization can establish vertical information systems. In this case, the information flow for a specific task (or set of tasks) is routed in accordance to the applied business logic, rather than the hierarchical organization. Following the lateral relations concept, it also becomes possible to employ an organizational form that is different from the simple hierarchical information. Lateral decision processes are established that cut across functional organizational units. The aim is to apply a system of decision subsidiary, i.e. to move decision power to the process, instead of moving information from the process into the hierarchy for decision-making. Organizations are pluralistic Every organization should entertain fresh and contradictory ideas to emerge which would then become the basis of debate and finally give rise to new strategies. Experimentation is the norm An important if not essential part of a learning organization is its ability to create new knowledge and to use it to capitalize on new opportunities open to the organization. This requires questioning the current status quo and how things are done, which allows employees to bring new ideas into the organization. Managers should also be willing to encourage individuals and teams to continuously improve the existing processes and try to evolve new strategies. Does structure follow strategy or does strategy follow structure? There are two views on the relationship between Structure and Strategy. Structure follow Strategy Strategy follow Structure The first observation put forward by Alfred Chandler (1962), was based on a study of the development of large corporations in the United States. The focus of the study was on the historical development of the businesses and the different types of organizational structure appropriate at each of the key stages of development. Chandler and Cain (1979) says that in all sides of an organizations structure, form the creation of departments and divisions to the designation of reporting relationships, and which should be made while keeping the company strategic intent in mind. He observed that the transition from one form of structure to another usually did not take place as soon as the key strategic issue changed. He suggested that although the entrepreneurs were typically very astute at strategy development and implementation, they tended to know very little about organization structure. From the research he concluded that Structure follows Strategy. The second view, Strategy follows structure is based on the idea that managers already working within a particular organizational structure will take the structure for granted and only consider strategies that will fit with the existing structure. The reason for managerial reluctance to change structure is associated with the time consuming effort involved in such a process and the fact that some managers will have vested interests in maintaining the structure as it is. According to Lynch (2006), strategy and structure are interlinked. It may not be optimal for an organization to develop its structure after it has developed its strategy. Strategy and the structure associated with it may need to develop at the same time in an experimental way: as the strategy develops, so does the structure. The organizations learn to adapt to its changing environment and to its changing resources, especially if such change is radical. If the strategy process is emergent, then the learning and experimentation involved may need a more open and less formal organization structure. Finally, an organization must achieve a fit, or congruence, between strategy and structure. Since different strategies and environments place different demands on an organization, they call for different structural responses. Give an example of an organisation where resource allocation processes (RAP) form part of strategy development? The Resource Allocation Process explanation of strategy development is that realized strategies emerge as a result of the way resources are allocated in organizations (Johnson, et. al. 2008, Pp 411). Bower and Gilbert argues that strategy is not like a software program that you install and it suddenly all works, it is a fluid process that is shaped by a range of internal and external forces (Bower and Gilbert, 2005). It is claimed that resource allocation must be viewed as something that gets in the way of implementing ideas but understood as a force that can lead a company in new and unforeseen directions. The role of resource allocation in strategy making: The case of Intel The Intel case shows clearly how resource allocation has a direct impact upon the effective strategy of a company. Intel started doing semiconductor memories; more specifically they had a dominant position in the production of DRAMs (Dynamic Random Access Memory). In 1971 an Intel engineer invented the microprocessor during a funded development project for a Japanese calculator company. Top managers must know the personal track record of the individuals who are making proposals for resource allocation, recognize the strategic issues in danger; reach down to operational managers to work across the division lines (Bower and Gilbert, 2007). Intels sales of microprocessors grew gradually in a host of small, emerging applications. In 1980s the Japanese DRAM makers intensifies their attack on the US market causing pricing levels to drop (Johnson, et. al. 2005, Pp 430). But, microprocessors consistently had the most attractive gross margins in Intels product portfolio, and the resource allocation process therefore systematically diverted manufacturing capacity away from DRAMs and into microprocessors. From this process, we can recognize the allocation of resources was guiding the company not the deliberate strategy.

Fathers and Sons in Dead Poets Society :: Essays Papers

Fathers and Sons in Dead Poet's Society A father is perhaps the most important role model to his son. The dominant culture states that when a boy is young, he looks to his father for help in identifying his role in society as a man. As the boy grows older, he looks to his father for guidance as to what course he should take in life. The boy becomes a man, and takes care of his father when he grows old and decrepit. This ideology is best shown on the classic television show, Leave it to Beaver. Mr. Cleaver is always present and understanding, willing to help his two sons, Wally and Beaver, through any problem they might face. In the present day political arena, a good demonstration of this status quo is the Bush dynasty. Ex-president George Bush set good morals and gave his son the nurturing needed to one day follow in his footsteps as president of the United States. However, while this stereotype of the perfect father is ideal, it is not realistic. Many times, the father figure in a son's life is abrasive or absent. When the father is not a typical role model to his son, the son suffers strong psychological repercussions and grows to hate and despise his father. This problem appears in present day society in the news, television and specifically, in film. In the movie Dead Poet's Society, directed by Peter Weir, overbearing and absent fathers make negative impacts on their son's development during adolescence. Fatherhood is a common experience for adult men. More than 90 percent of all men get married and of that percentage, 90 percent have children (Snarey 3). John Snarey writes that there are five elements that all fathers must apply to their parenting. First, the father must be present at childbirth. This sets the stage for the father's involvement in childcare for years to come. If the father is not present at the delivery, he is more likely to not be present while the child grows up. Second, the father must be home and available to their child while they are awake. On average, mothers are available three times the amount that father's are to their children (Snarey 33).

The Consequences Of Indias Regulated Economic Development Economics Essay

The Indian economic system provides a uncovering contrast between how persons react under a government-controlled environment and how they respond to a market-based environment. Evidence suggests that recent market reforms that encouraged single endeavor have led to higher economic growing in that state. India can bring forth extra economic growing by furthering entrepreneurial activity within its boundary lines. To prosecute farther the entrepreneurial attack to economic growing, India must now supply chances for ( 3 ) Networking among possible enterprisers and their experient opposite numbers. Further, although the Indian authorities should set up policies supportive of entrepreneurial attempts, its function overall should be minimized so that the influence of the free market and single opportunism can be to the full realized. Economic development, achieved mostly through productiveness growing, is really of import to both developed and developing states. However, even though we know that higher productiveness leads to better economic results ( for illustration, higher income, more picks to the consumers, better quality merchandises, etc. ) , there has been no consensus among research workers about either the coveted way of development or the function of province in economic development. The function of the province in economic development began to alter dramatically with the coming of the Industrial Revolution. In the West, the ensuing industrialisation and economic development were based on the constitution of single belongings rights that encouraged the growing of private capital. Competition and single endeavor thrive in this environment because persons pursue their opportunism of endurance and wealth accretion. The inherent aptitude to last under competitory force per unit areas outputs invention and productiveness additions, which finally lead to both increased net incomes for concern and lower monetary values to consumers. However, the rise and spread of capitalist economy led a figure of minds to analyze the effects of the market-based attack to development. Socialists argued that capitalist economy ( or private ownership of capital ) can take to greater inequalities of income and wealth, while developmental economic experts argued that private determinations may non ever lead to socially desirable results ( peculiarly in the instance of market imperfectnesss ) . Indeed, many policymakers at the clip saw market failures as quite common and hence assumed that merely appropriate authorities intercessions could steer an economic system to a way of sustained economic development. In the early twentieth century, the former Soviet Union attempted a bold experiment of bettering single wellbeing without giving the aim of greater equality of income and wealth through entire ownership of capital by the authorities. Initially, the Soviet Government was able to raise productiveness through directed industrialisation and, within a span of 25 old ages ( by the terminal of World War II ) , emerged as a world power. It was around this clip that a significant figure of colonised states were deriving their independency ( for illustration, India, Pakistan and Burma ) . Unfortunately, during their clip as settlements to the Western states, these states, for the most portion, had been deprived of the industrialisation that had engulfed those same Western states. Based on the successful experience of the former Soviet Union, many economic experts and policymakers concluded that, peculiarly in a hapless state, planning was indispensable for the efficient allotment of an economi c system ‘s resources. The authoritiess in these freshly independent states assumed a important function in economic development. They sought to rapidly and well raise the criterion of life through directed and controlled economic development. Apart from everything else, these developing states invested to a great extent in instruction to advance literacy and to guarantee an equal supply of proficient work force to run into their turning demands. Further, these antecedently colonized states did non desire to subject their hapless and weak economic systems to international economic fluctuations and therefore sought to industrialise through import replacing industrialisation, where imports were expected to be progressively replaced by domestic production. In this paper we examine economic development in India, a former British settlement that became one of the most closed economic systems in the universe, to contrast the functions of authorities intercession and single endeavor in that state ‘s economic growing. In peculiar, we demonstrate that, given recent economic reforms in India, along with the grounds for the function that single endeavor can play in a state ‘s economic growing, the Indian authorities should invent policies that rely more on single endeavor, with its accent upon single enterprise and opportunism, to spur economic development. Further, we describe the particular function that can be played in the economic development of India by a greater accent upon entrepreneurship. The program of the paper is as follows. Section I summarizes the scheme of economic development and the overall economic environment that has prevailed in India since its independency from the United Kingdom. Section II analyses the effects of regulated economic development in India, with peculiar accent on the deductions of the microeconomic facets of India ‘s attack to its economic environment. Section III assesses the consequences of India ‘s economic reforms since the state ‘s economic crisis of 1990, and highlights the function that single endeavor has played and can go on to play in that state ‘s economic lucks. Section IV describes the particular function that entrepreneurship can play in India ‘s attempts at economic growing. Finally, subdivision V summarizes the chief findings and concludes the paper.I. INDIA ‘S STRATEGY OF ECONOMIC DEVELOPMENTIndia ‘s economic development scheme instantly after Independence was based chiefly on the Mahalanobis theoretical account, which gave penchant to the investing goods industries sector, with secondary importance accorded to the services and family goods sector ( Nayar, 2001 ) . For illustration, the Mahalanobis theoretical account placed strong accent on excavation and fabrication ( for the production of capital goods ) and infrastructural development ( including electricity coevals and transit ) . The theoretical account downplayed the function of the mill goods sector because it was more capital intensive and hence would non turn to the job of high unemployment in India. Any addition in planned investings in India required a higher degree of nest eggs than existed in the state. Because of the low mean incomes in India, the needed higher degrees of nest eggs had to be generated chiefly by limitations on the growing of ingestion outgos. Therefore, the Indian authorities implemented a progressive revenue enhancement system non merely to bring forth the higher degrees of sa vings2 but besides to curtail additions in income and wealth inequalities. Among other things, this scheme involved canalisation of resources into their most productive utilizations. Investings were carried out both by the authorities and the private sector, with the authorities puting in strategic sectors ( such as national defense mechanism ) and besides those sectors in which private capital would non be forthcoming because of slowdowns or the size of investing required ( such as substructure ) . The private sector was required to lend to India ‘s economic growing in ways envisaged by the authorities contrivers. Not merely did the authorities determine where concerns could put in footings of location, but it besides identified what concerns could bring forth, what they could sell, and what monetary values they could bear down. Therefore the scheme of economic development in India meant ( 1 ) Direct engagement of the authorities in economic activities such as production and Selling. ( 2 ) Regulation of private sector economic activities through a complex system of controls. In add-on, the Indian economic system was sheltered from foreign competition through usage of both the â€Å" infant industry statement † and a adhering foreign exchange restraint. Imports were limited to goods considered indispensable either to the development of the economic system ( such as natural stuffs and machines ) or to the care of minimum life criterions ( such as rough oil and nutrient points ) . It was further decided that exports should play a limited function in economic development, thereby minimising the demand to vie in the planetary market topographic point. As a consequence, India became a comparatively closed economic system, allowing merely limited economic minutess with other states. Domestic manufacturers were sheltered from foreign competition non merely from abroad but besides from within India itself. Over clip, India created a big figure of authorities establishments to run into the aim of growing with equity. The size of the authorities grew well as it played an progressively larger function in the economic system in such countries as investing, production, retailing, and ordinance of the private sector. For illustration, in the late fiftiess and 1960s, the authorities established public sector endeavors in such countries as production and distribution of electricity, crude oil merchandises, steel, coal, and technology goods. In the late sixtiess, it nationalized the banking and insurance sectors. To relieve the deficits of nutrient and other agricultural end products, it provided modern agricultural inputs ( for illustration farm machinery, irrigation, high giving assortments of seeds, chemical fertilisers ) to husbandmans at extremely subsidised monetary values ( World Economic Indicators, 2001 ) . In 1970, to increase foreign exchange net incomes, it designated exports as a p recedence sector for active authorities aid and established, among other things, a responsibility drawback system, programmes of aid for market development, and 100 per cent export-oriented entities to assist manufacturers export ( Government of India, 1984 ) . Finally, from the late seventiess through the mid-1980s, India liberalized imports such that those non capable to licensing as a proportion to entire imports grew from five per cent in 1980-1981 to about 30 per cent in 1987-1988. However, this partial remotion of quantitative limitations was accompanied by a steep rise in duty rates. This active and dominant engagement by the authorities in economic activities resulted in the creative activity of a protected, highly-regulated, public sector-dominated economic environment. Along with this authorities domination of the economic system, India shortly faced non merely some major jobs in its overall attack to development, peculiarly in the country of industrialisation, but besides a dramatic addition in corruptness in its economic system. Finally, like any other turning economic system, the Indian economic system faced a figure of serious sectoral instabilities, with deficits in some sectors and excesss in others. These effects of India ‘s government-controlled economic system are discussed in deepness in the following subdivision.II. THE CONSEQUENCES OF INDIA ‘S REGULATED ECONOMIC DEVELOPMENTIndia ‘s environment of regulated economic development led to the preparation of policies that were concerned with both macroeconomic and microeconomic facets. Whereas much attending in the literature has been devoted to the macroeconomic issues, we focus chiefly on the microeconomic facets of Indian economic policies. In peculiar, we examine how persons guided by their opportunisms of endurance and wealth accretion will move in a regulated environment, which in fact discourages the chase of those opportunisms. To make so, we describe the effects of In dia ‘s usage of monetary value ceilings, in which monetary values are set below their equilibrium degree to do merchandises and services low-cost to comparatively hapless subdivisions of the society.III. ECONOMIC Reform: THE MIXED RESULTS FOR INDIADue to authorities intercession, peculiarly the high degrees of authorities subsidies, it was clear by 1990 that India was populating beyond its agencies. The consequence was a terrible payments crisis in which, for the first clip, the authorities physically transported gilded overseas to forestall defaulting on foreign committednesss. To run into its immediate balance of payments crisis, India besides entered into a structural loan accommodation understanding with the International Monetary Fund ( IMF ) . However, one status of this loan required India to set about economic reforms to travel from a centrally-planned development scheme to one based on market-based resource allotments. As a consequence, the authorities of India undert ook a bundle of economic reforms between 1991 and 1993, with the purpose of puting the market in topographic point of authorities controls as the premier mover in the economic development procedure. As one might anticipate, macroeconomic policy played a major function in India ‘s economic advancement in the 1990s. For illustration, Acharya ( 2001 ) concludes that India ‘s devaluation of the rupee and its determination to increase the degree of allowable foreign investing helped it to do considerable economic advancement. Joshi ( 2001 ) and Karunaratne ( 2001 ) both say that India ‘s policy of selective capital history liberalisation helped it to accomplish of import economic aims ( and still avoided the crises faced by the East Asiatic states ) . Gupta ( 1999 ) highlights the of import function played by India ‘s prudent direction of exchange rate policy and its tight pecuniary policy. Bhalla ( 2000 ) notes both the denationalization of the populace sector en deavors and the gradual dismantlement of the authorities be aftering procedure in favor of market forces. Overall, there can be no uncertainty that the reforms implemented since 1991 have led to considerable economic advancement in India. For illustration, from 1992-1993 through 2000-2001, economic growing averaged an unprecedented 6.3 per cent per twelvemonth. Further, as indicates, the rate of rising prices and the financial shortage have both decreased well. He besides says that India ‘s improved exchange rate direction has restored the assurance of foreign investors, which in bend has led to improved funding of the current history shortage and higher degrees of foreign exchange militias. However, even though India has made significant economic advancement in recent old ages, it still has several countries in demand of major market-based reforms. Below, we identify three illustrations from India ‘s economic system that reveal a limitation of the chase of single opportunism and a recreation of resources off from their most efficient usage. The first illustration concerns the obstruction still presented by the Indian revenue enhancement system, the 2nd high spots the inefficiencies of the Indian civil service, and the 3rd describes the demand for farther land reform in India. 1. In malice of recent revenue enhancement reforms in India, the present revenue enhancement system still works against the single opportunism to last and roll up wealth and, as a consequence, still leads to the concealment of income, wealth and outgos. Indeed, whereas in the United States and the Republic of Korea, the highest revenue enhancement rate applies to an income degree of $ 250,000 and $ 66,000, severally, in India that same revenue enhancement rate applies to an income of merely $ 3,400. Simply reforming its revenue enhancement system to convey it in line with comparable states should give several significant benefits to the Indian economic system. 2. The Indian civil service provides attractive calling picks for immature occupation searchers due chiefly to the first-class occupation security, non-monetary compensation, and chances for influence available in those callings. For illustration, despite minimum wages for persons keeping top-tier places in such countries as disposal, constabulary, gross and railroads, these civil retainers are entitled to high occupation security and to a great extent subsidised lodging, conveyance, medical services, telephone privileges, and at times domestic aid. We believe that the policies underlying compensation to authorities employees should be reformed such that they are based chiefly on market rules. The advantages of making so include extinguishing sections known for corrupt patterns, doing expressed the true cost of a authorities employee ‘s public presentation, and giving authorities employees a good sense of their market worth. 3. Finally, considerable reform is needed in the Indian existent estate sector. A big proportion of the land is owned by the authorities, and any land made available for private usage is governed by antediluvian ownership, districting, occupancy, and rent Torahs. Further, this authorities control of land has reduced the sum of land available for trading intents. The consequence is that Indian land monetary values are the highest among all Asiatic states relative to mean income ( Lewis, 2001 ) .IV. THE ROLE OF ENTREPRENEURSHIP IN INDIA ‘S FUTURE ECONOMIC DEVELOPMENTThe advancement of Indian economic development from 1947 to the present provides farther grounds that persons do react to inducements in their chase of self-survival and accretion of wealth. Further, the nature of this response depends on the economic clime, peculiarly the function of the authorities. India ‘s economic system struggled every bit long as it was based in a system of authorities ordinance with smal l interaction with economic forces outside the state. The economic reforms of the early 1990s set the phase for significant betterments in the Indian economic system. As was stated before, India ‘s economic system grew at an norm of 6.3 per cent from 1992-1993 to 2000-2001. Further, its rate of rising prices and financial shortage both decreased well. Improved exchange rate direction led to improved funding of the current history shortage and higher foreign exchange militias. Finally, India ‘s GDP and per capita income both increased well from 1990-1991 to 1998-1999. India can make more, nevertheless, to further progress its economic development. Indeed, one of the more recent microeconomic attacks to economic growing is the publicity of entrepreneurial activities. Entrepreneurial attempts have been found to bring forth a broad scope of economic benefits, including new concerns, new occupations, advanced merchandises and services, and increased wealth for future community investing. The undermentioned narrative explains in considerable depth how entrepreneurial activities have succeeded in several states and how it can now be used to further India ‘s economic development.DecisionThe Indian economic system provides a uncovering contrast between how persons react under a government-controlled environment and how they respond to a market-based environment. The grounds presented here suggests that recent market reforms promoting single endeavor have led to higher economic growing in that state. The logical thinking here is non new, although it is reviewing to detect that this â€Å" tried-and-true † concluding applies to developing every bit good as to developed states. Specifically, trust upon a free market, with its accent upon single opportunism in endurance and wealth accretion, can give a broad scope of economic benefits. In India those benefits have included, among other things, increased economic growing, reduced rising prices, a smaller financial shortage, and higher influxs of the foreign capital needed for investing. We further conclude that India can bring forth extra economic growing by furthering entrepreneurial activities within its boundary lines, peculiarly within its burgeoning in-between category. Not merely has entrepreneurship been found to give important economic benefits in a broad assortment of states, but India specifically has reached a point in its development where it can accomplish similar consequences through entrepreneurial attempts. Among other things, India is poised to bring forth new concern start-ups in the high engineering country that can assist it go a major rival in the universe economic system. For illustration, it has a strong instruction base suited to entrepreneurial activities, increased influxs of foreign capital aimed at its turning information engineering services sector, and a host of successful new concern start-ups. To prosecute farther the entrepreneurial attack to economic growing, India must now supply chances for ( 1 ) Education directed specifically at developing entrepreneurial accomplishments. ( 2 ) Financing of entrepreneurial attempts ( 3 ) Networking among possible enterprisers and their experient opposite numbers. Obviously, the authorities can play a significant function in assisting to supply these types of chances. It can besides supply the appropriate revenue enhancement and regulative policies and assist the citizens of India to understand the nexus between entrepreneurial attempts and economic prosperity. However, its function overall must be minimized so that the influence of the free market and single opportunism can be to the full realized. Lone clip will state if increased entrepreneurial activities in India will really give the economic benefits found in so many other states of the universe. Should India make up one's mind to prosecute that avenue of economic development, so future research demands to analyze the consequences of India ‘s entrepreneurial programme. Possibly more of import, that research besides needs to find how India ‘s success in entrepreneurial attempts might differ from those pursued in developed states.

An economic analysis of Krispy Kreme Doughnuts Company

An economic analysis of Krispy Kreme Doughnuts Company Abstract Krispy Kreme Doughnuts Company operates in retailing and wholesaling of packaged sweets and doughnuts. The company owns shares and certain franchises called the Krispy Kreme Doughnuts Stores. The franchises engage in massive production and sale of food and drinks. The business operates 530 stores across the world. It does business in the United States of America, United Kingdom, Australia, Mexico and Indonesia among other states (Peach Report 2009).Advertising We will write a custom research paper sample on An economic analysis of Krispy Kreme Doughnuts Company specifically for you for only $16.05 $11/page Learn More The headquarters of the organization features in Wistons of business rivals of the Krispy Kreme Doughnuts Company include McDonalds, Starbucks Coffee and Dunkin’s Donuts (Rusch, 2011). The financial crisis in the United States and across the globe has led to a significant decline in the income of consumers. The decreasing purchas ing power of customers may have a negative effect in the quest for commodities. This concept may cause a shift in the demand curve. The Krispy Kreme Doughnuts Company’s products relate to the aspects of price and quality. Consumers may compare their needs and wants. Needs must be met by the clients and can hence be categorized under inelastic demands. Needs must be fulfilled regardless of price variations of commodities. Necessities may be classified under elastic demands because they can be likened to luxuries. The products of Krispy Kreme Doughnuts Company have an elastic demand (Peach Report, 2009). Costs of production for the firm This assessment presents different costs that the Krispy Kreme Doughnuts Company incurs in its production process. The costs include the expenditures of inputs. These aspects may be the levies required for the inputs that create the commodities. The other fees comprise of the cost of advertising, labour, delivery, staff compensation, transport a nd machinery and store operating charges. The charges feature in the table below: Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Primary competitive advantages Krispy Kreme Doughnuts Company is capable of organizing its strategy and enforcement of its brand prospects. This concept may be a crucial competitive advantage. The company can link its priorities to its business strategy. The plan may involve value addition of its products. Krispy Kreme Doughnuts has a strong brand that can act as a basis for developing mechanisms for enhancing appreciation and protection of its market brand. The company may penetrate other areas where it is not performing well. It can offer salient channels of promoting sales through networking and online interactions. The organization’s popular name is a veritable strength that distinguishes it from other competing firms. Krispy Kreme Doughnuts is one of the â€Å"household names† in the fast food industry. Most people can easily recognize a Krispy Kreme doughnut. The clients may easily remember the company’s products because it is easy to pronounce its brand n ame. The business has an efficient way of manufacturing its products in mass quantities. This fact enables the company to benefit from the economies of scale. For instance, Krispy Kreme’s technology can manufacture about 280 dozen doughnuts in an hour. In addition, the doughnuts are usually uniform and in large quantities. A â€Å"glazed† Krispy Kreme doughnut bought in San Francisco can be equated to another purchased in Rocky Mount, North Carolina (Michelman, 2007). This report supports the view that it is easy for clients to recognize a product from the Krispy Kreme Doughnut Company globally. The business also develops a positive attitude towards clients. This view provides the company with a suitable reputation from its customers. The staff of the organization work hard to develop a competitive client service by according clients deserved respect. This competitive advantage differentiates the company from its business rivals (Michelman, 2007). The organization has a rich experience in the fast food industry due to its market dominance over time. In addition, the Krispy Kreme Doughnut Company combines this experience with relevant marketing methods that capture the attention of customers. The company engages in the oral word advertising strategy before embarking on other interventions like use of memorabilia to attract clients. The other essential competitive edge for the business involves upgrading its extranet services to a standardized browser interface. The organization may utilize resources necessary for users in its structures while at the same time safeguarding crucial data from its competitors. This strategy is significant for the transformation of the business. The company may transmit crucial data to its clients and workers in a speedy manner. The design also allows the company to operate effectively and remain above its rivals in the sector. It averts expenses related to technology possession for the business. The firm can send emai ls to clients on a regular basis, transmit newsletters and interact with its customers. This scheme eliminates the extra costs of printing and distribution of the information. Barriers for firms in the industry This paper confirms the view of McGuigan (2010) that it is difficult to create and sustain a new business brand in the restaurant sector. However, the hindrances associated with the food industry for companies can be overcome. Thomas (2010) suggests few hindrances for investments in the sector for organizations. Michelman (2007) notes that it may be easy to start a small scale restaurant designed to capture local markets. Several small scale restaurants may be able sustain themselves in the market due to few hindrances related to entry into the market. The organizations excel due to the high potential of accruing profits in the sector. The restaurants may refrain from conducting business due to the envisaged level of threats. They experience extensive competition within the r estaurant industry. The firms also encounter high prospects of failure in the market. In addition, this paper observes impediments to the rate of investments in the food industry due to business rivalry and monopoly from established players. For instance, key business investors like Wendy’s and McDonald’s make huge sales at the expense of smaller investors. Companies like Burger King incorporate competitive market penetration mechanisms to promote their progress in the market. This report asserts that it is difficult to begin a new business in this sector due to the presence of powerful competitors. Certain organizations buy smaller companies to reinforce their market dominance and mitigate competition. This point may be an indicator of a vertical relationship among the business players. The Krispy Kreme Doughnut Company employs a commercial format authorization where the firm provides the structure for operating the business. Company’s product substitutes This study suggests diverse substitutes and complements for Krispy Kreme Doughnut Company’s products. Clients normally look for quality doughnuts at reasonable prices. These clients have similar consumer behaviours to those in other industries. They show high sensitivity to price variations and have low switching costs. The company’s substitute goods have a significant impact on the firm. The organization contends with the difficulty of a rise in the demand for its competitors’ products like bagels that become more popular than doughnuts. This fact is an upcoming trend that is diverting the demand of clients from doughnuts. Several companies engage in the sale and distribution of bagels. The businesses comprise of Einstein Brothers and Bruegger’s. Panera featured as the second-fastest developing restaurant chain in 2006. A number of its product offerings include sugary bagels and sweets. These products provide direct competition to doughnuts. In addition, the standard bagel has more calories than the doughnut. Panera’s products also have the most â€Å"calorie-laden† bagels in the fast food sector. These substitutes offer intense competition to the Krispy Kreme Company. Groceries may constitute additional substitute goods for the Krispy Kreme Company. The quality of food prepared for household consumption is still high in the market. This paper advances the fact that more than half of the expenses incurred by households relate to foodstuffs. Home food continues to become popular with a majority of clients. A rise in the cost of gasoline increases the sale of home food in restaurants and hence clients prefer buying it from the joints instead of preparing it at home. Alternatives can include unique types of bagels and baked food supplied to distribution units. These substitute products also threaten to diminish the revenue power of Krispy Kreme Doughnuts Company. Branded bagels and other baked goods have more power in the foo d industry than doughnuts. The increase in the popularity of the bagels may be risky to the Krispy Kreme Company. Additional alternatives may constitute milk and types of juices. Company’s market share The Krispy Kreme Doughnuts Company operates within a diverse sector of fast food restaurants. The company operates in the quick service restaurant portion (QSR) (Kowalski, 2009). The business competes in two separate markets. The first comprises of the restaurant industry. Food, casual and complete services comprise of the three categories of market targets. The variations among the three classes of markets can be attributed to the value and environment. The firm’s limited menu and store â€Å"dà ©cor† indicates its position in the fast food industry. However, the quality of the doughnuts can be linked to the value of food. The food sector has performed competitively during the past year. This aspect is despite the presence of financial difficulties in the market . Key business rivals of the Krispy Kreme Doughnuts Company include Dunkin’ Donuts and Tim Hortons. Dunkin’ Donuts owns about 5600 branches across the world. The branches feature in 39 countries. Tim Hortons owns 337 stores in the United States. However, the company’s Canadian presence is more significant than in other regions. Tim Hortons owns close to 2,713 stores, more than even McDonald’s in Canada. Krispy Kreme’s business rivals may attain a competitive edge over the company in future because of their unique food products. Dunkin’ Donuts’ unique innovation of a coffee drink has boosted the organization’s market rating against its business rivals. Today, the business may be among the best in the sector for its doughnut products. The coffee division of fast food and casual restaurants is a significant one. About 17% of Krispy Kreme’s sales may be necessitated by the company’s beverages. This aspect may be relat ively lower than the sector’s average. The Krispy Kreme Doughnuts Company trades in a unique coffee brand that gives the business a competitive edge over its market competitors. This aspect boosts the financial margins of coffee higher than the margins accrued on doughnuts (Krispy, 2010). Market structure The market structure that best describes the conditions of Krispy Kreme Doughnuts Company is perfect competition. This concept is a market design that has several buyers and sellers of one product. This study observes several operators in the restaurant industry. These include, McDonalds, Starbucks, Costa Coffee, Cafà © Nero, Greggs, Millies Cookies, and Cafà © Ritazza. These companies are price takers because they do not sell their products above the prices of their competitors. The constituents of demand and supply dictate the cost in an equilibrium context. In addition, this paper affirms perfect knowledge about the market in this structure. Strategies for Krispy Kreme Doughnuts Company A number of the strategies that Krispy Kreme Doughnuts should adopt in the future may include expansion into unexplored markets like Japan. The company should consider opening new stores in Japan and densely populated regions like China. These countries may provide an appropriate new market to boost the sales of the company. The business should maintain its two thirds franchise ratio as it seeks expansion into new markets abroad. In addition, the organization should pursue a re-evaluation of domestic markets to identify the weak links. The emblem of the business must be conspicuous on the covers of doughnuts and the shops themselves. This aspect can improve the brand of the business. The organization should also improve its kiosks’ aesthetics. This concept can give the company a new look to attract prospective clients. The business should transform its menu to include healthy foods and operate in compliance with healthy standards. This notion may increase th e consumer base by attracting people who consider to leading healthy lifestyles by consuming home food. In addition, the business should sustain links with the community and use modern advertising approaches. It must improve its communal obligations especially charitable initiatives. The enforcement of these strategies may oversee a positive transformation for Krispy Kreme Doughnuts in the food industry across the world. References Kowalski, R. (2009). Starbucks Wars: How McDonalds and Starbucks Defined Their Industry. Retrieved from allbusiness.com/manufacturing/food-manufacturing-food-coffee-tea/3977318-1.html Krispy, K.(2010). Annual Report. Retrieved from http://investor.krispykreme.com/annuals.cfm Mastrull, P. (2010). Krispy Kreme back in Philly with new business recipe. Retrieved from philly.com/inquirer/business/20101114_Krispy_Kreme_back_in_Philly_with_new_business_recipe.html McGuigan, P.(2010). Krispy Kreme reveals plan.Retrieved from bakeryinfo.co.uk/news/fullstory.php/ai d/6663/Krispy_Kreme_reveals_plan_to_double_UK_stores.html Michelman, P. (2007). Is There a Hole in Krispy KremeÊ ¼s Comeback Plan. Retrieved from http://blogs.hbr.org/cs/2007/03/is_there_a_hole_in_krispy_krem.html Peach Report .(2009). How Krispy Kreme brought doughnuts to the UK. Retrieved from peachreport.com/Latest/366375/how_krispy_kreme_brought_doughnuts_ the_uk.html Rusch, R. (2011). Krispy Kreme on the rise.Retrieved from brandchannel.com/features_effect.asp?id=70 Thomas, J. (2010). How one rival doughnut franchise is cashing in on Krispy Kreme closures. Retrieved from smartcompany.com.au/advertising-and-marketing/20101116-how-one-rival-doughnut-franchise-is-cashing-in-on-krispy-kreme-closures.html